Jimmy How, CEO and Co-Founder of Involve
Malaysia-based affiliate marketing platform Involve Asia has raised over US$10 million.
Bintang Capital Partners, the PE arm of Affin Hwang Asset Management Berhad, led the round. 500 Global, Orbit Capital Malaysia, and Monumental Productions also participated.
Involve will use the new funds to acquire complementary tech companies and invest in enhancing its platform and team across the region.
The company plans to deploy solutions to increase the avenues for advertisers to leverage influencers and their highly engaged audience.
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Founded in 2014, Involve Asia provides a platform for advertisers to measure, manage and scale their marketing partnerships by automating workflows and giving attribution to marketing campaigns.
It has a presence across Southeast Asia — Malaysia, Indonesia, Philippines, Singapore, Thailand, and Vietnam.
“We’ve been growing revenue at 132 per cent CAGR since inception while staying profitable. Despite the recent economic headwinds facing global markets and the tech sector, there is still room for growth in digital advertising across APAC, especially with our performance-led approach,” said Jimmy How, CEO and Co-Founder of Involve.
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