The LottieFiles platform
LottieFiles, the company behind the motion graphics platform for designers and developers, today announced a US$37 million Series B funding round led by Square Peg Capital, with participation from XYZ Venture Capital, GreatPoint Ventures, and existing investors 500 Startups and Microsoft’s venture fund M12.
In a press statement, LottieFiles said that it plans to use the funding to further its product roadmap and expand its operations to cater to the expanding user base. The company wants to launch a new design workflow and collaboration solution to its global user base in the summer of 2022, which will enable designers to save even more time per asset shipped and even more time to focus on creativity.
“The LottieFiles team spent the last three years studying and perfecting a blueprint that now works for design and developer teams from more than 135,000 companies. We are excited to bring LottieFiles into offering this year and grow our user base even more,” says LottieFiles CEO and co-founder Kshitij Minglani.
Lottie is a JSON animation file format that enables designers to ship animations on any platform as easily as shipping static assets. Launched in 2018, LottieFiles builds Lottie to help motion designers and developers save weeks of effort by not having to code motion graphics individually for each platform.
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With its key advantages being its ability for cross-platform application and functionality, its lightweight and interactive nature, and its ability to play at 120 frames a second, Lottie animations are touted as the “perfect” replacement for conventional formats such as GIF or PNG sequences.
The company said that it currently count 135,000 companies globally as Lottie users including animation designers and motion designers from Google, TikTok, Disney, Uber, Airbnb and Netflix. LottieFiles also has integrations with the likes of Adobe XD, Adobe After Effects, Figma, Webflow, and WordPress.
LottieFiles previously raised US$9 million in Series A funding in January 2021, led by Microsoft Venture Fund M12. The company said that it has experienced 160 per cent growth in net new registered users since that time.
In February last year, LottieFiles announced the acquisition of India-based design asset marketplace Iconscout.
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Image Credit: LottieFiles
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