Linkko.io co-founder and CEO Maxime Berger
Singapore-based Web3 advertising platform Linkko has received an undisclosed sum in a strategic round led by Web3 Media Ventures.
With the newly acquired funds, Linkko plans to focus on developing additional features, expanding strategic partnerships, and growing its user base.
Also Read: To leverage Web3 technologies, Web2 companies may start by building the right culture
Established in 2023, Linkko leverages on-chain analytics to provide advertisers with precise targeting capabilities. The LinkkoAds platform introduces a novel incentive system where targeted users are eligible to claim rewards for each advertisement viewed. These rewards range from a few cents to several US dollars per ad, creating an engaging and mutually beneficial experience for consumers.
Linkko’s targeting methodology is centred around public blockchain analytics, incorporating factors such as transaction type and volume, owned assets, including NFTs (Non-Fungible Tokens), and net worth. This approach results in the generation of hyper-targeted behavioural profiles, offering valuable insights to advertisers seeking more effective and personalized outreach.
Also Read: OKX Ventures leads investment in Web3 venture studio BeWater
The company emphasises that this targeting model caters to the needs of both Web3 and Web2 advertisers, showcasing its versatility in the rapidly evolving digital advertising landscape.
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