Flux Series: Marketing Leaders is happening at the St. Regis in Jakarta, Indonesia, on 15 November 2023. Are you working in the field of marketing? Don’t miss out on this focused and curated event designed especially for marketing professionals!

Visit Flux Series: Marketing Leaders for more information! Read on to get discounted tickets.

In today’s rapidly evolving marketing world, staying ahead of the curve is essential for businesses looking to thrive and succeed. One of the most powerful tools at our disposal is artificial intelligence (AI), and it’s more relevant than ever. 

To explore the immense potential of AI and how it can revolutionise customer experiences, we invite you to join the panel discussion at Flux Series: Marketing Leaders, titled “Leveraging AI for Growth: Strategies and Preparations for Success.”

The significance of AI in contemporary marketing

Artificial intelligence has become an indispensable force driving innovation and growth across industries, and marketing is no exception. The concept of hyper-personalisation, which involves tailoring marketing strategies and content to individual customers, has gained immense significance in recent years. It is the key to creating extraordinary customer experiences and harnessing AI is the path to achieving it.

Also read: Learn how to achieve automation in operational processes and workflow at Flux

Hyper-personalisation not only helps businesses stand out in a crowded marketplace but also fosters customer loyalty and drives higher conversion rates. The ability to provide customers with products, services, and content that precisely align with their preferences and needs is a game-changer in contemporary marketing.

Challenges in leveraging AI

Despite its immense potential, many organisations face challenges in harnessing the power of AI. A significant roadblock is the knowledge gap that exists within companies. The rapidly evolving nature of AI technologies means that many marketing professionals struggle to keep up with the latest trends, tools, and best practices.

Furthermore, AI implementation requires meticulous data collection and machine learning preparations. Organisations often grapple with prioritising these tasks effectively to derive the best AI-driven service offerings. Ethical concerns, data privacy issues, and scalability challenges further complicate the adoption of AI in marketing strategies.

Flux Series: Marketing Leaders — Bridging the knowledge gap

Flux Series: Marketing Leaders is a conference dedicated to addressing these challenges and bridging the knowledge gap in AI adoption among companies. The series aims to bring together marketing leaders, experts, and professionals to share actionable insights and collaboratively strategise future steps on AI adoption. At the heart of this knowledge-sharing endeavour is the panel discussion, “Leveraging AI for Growth: Strategies and Preparations for Success.”

The panel discussion boasts an impressive lineup of industry trailblazers who have successfully harnessed AI in their marketing strategies. Meet the speakers and a moderator who will share their valuable insights and experiences:

Alfred Ali, Chief Product Officer of Aplikasi Super, graduated from the University of Southern California in the US and started his career at Disney Burbank before moving to Singapore to work in Management Consulting. After several years in Consulting, Alfred became a founder and led his own HealthTech startup, Newman’s, a tech-enabled healthcare clinic focused on men in Indonesia. Newman’s was backed by Y Combinator in the W20 batch. Currently, Alfred is part of the Executive Management team that oversees Aplikasi. 

With years of experience in AI-driven marketing, Alfred has spearheaded innovations in delivering personalised experiences to users. He’ll share his insights on how hyper-personalisation has redefined customer experiences.

Clarissa Tanoesoedibjo is the Managing Director of Vision+, MNC Group’s Subscription-based OTT platform. She started off as a Programming Deputy Director in MNC Vision Networks in April 2020 for MNC Vision, MNC Play, Vision+ and Vision+ TV, overseeing programming and productions for 13 in-house MNC Channels. She also led the Original Content Productions arm for Vision+ under the production house, Vision Pictures, which specifically produces original content for Vision+. She is also a Commissioner in Migo Indonesia and a Director in Anak Muda Group.

Vision+ is one of the leading streaming destinations for quality Indonesian content. Serving TV anytime and anywhere offering the most complete selection of Indonesian and international broadcast TV, premium channels, and video on demand — including world-class quality original series.

Get discounted tickets today!

Irzan Aditya, CEO of Kata.ai, is a prodigious Indonesian entrepreneur, technology enthusiast, and AI visionary. Irzan was born in Jakarta, Indonesia, and displayed a keen interest in technology and computers from a young age. He graduated from HTW Berlin, Germany with a degree in Computer Science in 2012. Before starting his own venture, Irzan had a professional background in software engineering and product management in various European tech companies such as Zalando, Rocket Internet, and Takeaway.com.

Irzan is at the forefront of conversational AI, and he will provide a deep dive into the intricacies of AI-driven customer interactions and chatbots.

Bharat Buxani is the Senior Vice President of Marketing at 99 Group Indonesia. He is a marketing and media maverick with over a decade of experience in sales, marketing, communication, advertising and tech startups. As the Senior Vice President of Marketing at 99 Group Indonesia, Bharat Buxani is a visionary leader who is committed to continue bringing a consumer-first mindset, focus on growth, brand and business development while also delivering the simplest and most trusted property marketplace in South East Asia.

Bharat brings a wealth of experience in using AI to optimise real estate marketing. He will discuss the practical aspects of AI adoption in the industry.

The panel will be moderated by Faye Wongso, a startup and entrepreneurship ecosystem builder in Indonesia. As the Co-founder and Chairperson of KUMPUL, Faye successfully developed 120 Hubs in 40 cities in Indonesia. In line with her vision and mission in entrepreneurship, Faye also acts as Founding Partner of the Superchargers Venture Builder.

Her role as Strategic Partner, Mentor and Advisor of various business development programs such as Google for Startup Accelerator, Startup Weekend, 1000 Startup Digital, BEKUP Baparekraf for Startup, Founder’s Institute, FoodStartupIndonesia and many more, led Faye to become a woman innovator in Indonesia.

She will guide the panel discussion, ensuring that the conversation is informative and engaging.

Join the Discussion at Flux Series: Marketing Leaders

These industry leaders will provide perspectives on hyper-personalisation, the importance of data collection and machine learning preparations, the challenges of data privacy and ethics, and effective ways to measure the success of hyper-personalisation initiatives.

If you’re eager to stay ahead in the world of marketing and leverage the power of AI for growth, the Flux Series: Marketing Leaders panel discussion is an event you can’t afford to miss. You’ll gain invaluable insights, network with fellow professionals, and be part of the conversation that’s shaping the future of marketing.

Also read: Future-proof your AI team with insights from Dagangan, Ajaib, Binar, and DailySocial.id

In addition to the panel discussion, Flux Series: Marketing Leaders offers a unique platform for knowledge-sharing, enabling you to stay informed about the latest trends, strategies, and technologies in the marketing world. By connecting with industry leaders, you can unlock future growth and success for your organisation.

As the marketing landscape evolves, AI-driven strategies will play an increasingly crucial role in achieving business objectives. Join us at the Flux Series: Marketing Leaders panel discussion to be at the forefront of this exciting journey and gain the knowledge you need to lead the way. Don’t miss the opportunity to revolutionise your marketing approach and make a lasting impact on your customers.

To learn more about the event, you may visit the official Flux Series: Marketing Leaders page.

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