In this episode, we are excited to welcome Troy Malone, the Co-Founder of Relevant, a company that helps SaaS startup founders successfully enter new markets. In this role, he supports founders in unlocking an unfair competitive advantage in new markets through a uniquely profitable marketing system.
Throughout his 15-year career as a growth and scale-up business leader, Malone has helped companies such as Evernote, Weebly, All-Turtles, mmhmm and Drata to scale internationally. He loves the challenge of building teams for hyper-growth. Troy also embodies the global mindset and cultural empathy of a true “interpreneur,” as proven by his successful expansion efforts to Europe, Latin America and Asia.
Here, discuss how to hire the right people who will lead your global growth initiatives, the importance of going on “Localization Discovery Tours” to truly understand a market, and examples of unusual marketing and promotions campaigns Troy came up with that drove results in new markets.
Also Read: 9Unicorns announces 3rd Edition of DDay on April 18th 2023!
This episode is sponsored by our partner ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets here.
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This article was first published by Global Class.
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