Flux Series: Marketing Leaders is happening at the St. Regis in Jakarta, Indonesia, on 15 November 2023. Are you working in the field of marketing? Don’t miss out on this focused and curated event designed especially for marketing professionals!

Visit Flux Series: Marketing Leaders for more information! Read on to get discounted tickets.

Embracing AI technologies not only enhances operational efficiency but also positions organisations to thrive in an increasingly competitive and data-driven business landscape. By leveraging the power of AI, businesses can unlock new levels of productivity, creativity, and customer satisfaction, ultimately driving sustainable growth and success. The integration of AI technologies has become a pivotal factor for sustained growth and competitive advantage. However, implementing AI within existing operating teams presents both opportunities and challenges for organisations.

Also read: Explore how AI is changing the way we market at Flux

For starters, AI technologies encompass a wide array of applications, including machine learning, natural language processing, computer vision, and more. These capabilities have the potential to revolutionise business operations by automating repetitive tasks, enhancing decision-making processes, and providing valuable insights from data.

However, implementing AI within your organisation also comes with its own set of challenges. Because AI technology is relatively new, many companies do not yet have access to the necessary knowledge and skills needed to fully utilise AI. Employees still grapple not only with new software and tools but also with the mindset needed to fully harness AI’s potential.

Challenges when it comes to implementing AI

The field of AI is dynamic and constantly evolving. New algorithms, frameworks, and best practices emerge frequently. Keeping up with the latest advancements and ensuring that employees are equipped with current knowledge and skills can be a significant challenge for organisations, particularly those in fast-paced industries.

Access to high-quality training and educational resources in AI may be limited, particularly for smaller organisations or those in regions with less developed tech ecosystems. Quality training programs often come at a cost, and ensuring that employees have access to the most up-to-date and relevant information can be a logistical challenge.

Also read: This tech solutions provider is humanising AI through its unique approach

Bridging this knowledge gap requires a concerted effort to provide comprehensive training and educational resources. This entails not only technical training in using AI tools but also a broader understanding of how AI fits into the larger organisational framework. Additionally, organisations must invest in talent acquisition or upskilling programs to ensure that their teams have the expertise needed to effectively collaborate with AI technologies.

Furthermore, managing organisational innovation and change in the context of AI implementation demands a nuanced approach to addressing the knowledge gap. It’s essential to create a culture of continuous learning and adaptability, where employees feel encouraged and supported in their journey towards AI proficiency. This might involve setting up knowledge-sharing platforms, providing access to online courses, and establishing mentorship programs between employees with varying levels of expertise. Recognising and celebrating early successes in AI integration can also serve to boost morale and motivation, helping to overcome initial resistance or uncertainty related to the knowledge gap.

Bridging the knowledge gap through Flux

The successful implementation of AI technologies within current operating teams requires a strategic and holistic approach. By setting clear objectives, fostering a culture of innovation, establishing cross-functional teams, ensuring data quality, choosing the right AI solutions, providing training and support, monitoring performance, and addressing ethical considerations, organisations can navigate the path towards innovation and change effectively.

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Embracing AI technologies not only enhances operational efficiency but also positions organisations to thrive in an increasingly competitive and data-driven business landscape. By leveraging the power of AI, businesses can unlock new levels of productivity, creativity, and customer satisfaction, ultimately driving sustainable growth and success.

With this in mind, Flux Series: Marketing Leaders aims to address challenges when it comes to the AI knowledge gap by providing today’s top marketing professionals with a platform to co-create, ideate, and strategise ways to implement AI within their respective organisations. The conference will take place on Nov 15, 2023, at the St. Regis Jakarta, Indonesia.

Learn from the best

Flux Series is a curated, intimate, and focused gathering of top industry leaders to engage in active learning sessions, enabling access to in-depth knowledge and actionable insights that can propel sustainable growth and profitability for businesses everywhere. One of the key highlights of the Flux Series is a workshop session on “Case Study: Implementation of AI Technologies within Current Operating Teams, Managing Organisational Innovation, and Change.”

This panel seeks to provide participants with the practical knowledge to come up with solutions to challenges in the implementation of AI technology live and on the spot.

Facilitating the workshop is Adhitya Bhaswara, Vice President of AI and Machine Learning at PT. Bank Central Asia Tbk. With a remarkable career journey that transitioned from the world of physics to the cutting-edge realm of artificial intelligence, Adhitya brings a unique blend of scientific acumen and strategic vision to the banking industry through the work that he does at BCA.

Established in 1957, as the largest private bank in Indonesia, BCA is committed to always understanding various needs and providing the right financial solutions to achieve optimal customer satisfaction. BCA has achieved various achievements from year to year, such as Forbes’ List of The World’s Best Banks 2020 – 2021 and many others. The company has always strived to provide the best solution for every customer need, both individual, commercial and corporate. This is inseparable from their efforts to continue to carry out the commitment of “Always by Your Side”.

Also read: Leveraging AI for Growth: Learn about hyper-personalisation from the experts

BCA continues to grow with tens of thousands of employees spread across BCA offices throughout Indonesia. Various awards in the field of human resource management were also won by BCA, such as Gallup Great Workplace 2019, Indonesia Human Capital Award (IHCA) 2021, HR Asia Award 2021, Stellar Workplace Award 2021, and others. This is a clear proof that BCA always strives to create a pleasant work environment and always provide space for employees to continue to grow and develop.

Join Flux Series: Marketing Leaders

Join Adhitya Bhaswara and other industry leaders at the Flux Series and be a driving force in the AI-powered marketing revolution. To learn more about the event, you may visit the official Flux Series: Marketing Leaders page.

Get ready to embark on a journey that will not only deepen your understanding of AI-driven marketing but also equip you with the actionable insights needed to thrive in the dynamic world of modern marketing.

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