Flux Series: Marketing Leaders is happening at the St. Regis in Jakarta, Indonesia, on 15 November 2023. Are you working in the field of marketing? Don’t miss out on this focused and curated event designed especially for marketing professionals!

Visit Flux Series: Marketing Leaders for more information! Read on to get discounted tickets.

Artificial Intelligence (AI) in marketing has already proven its worth. From predictive analytics to chatbots and recommendation engines, businesses are leveraging AI to gain deeper insights into consumer behaviour, personalise user experiences, and optimise marketing campaigns. This not only leads to better customer satisfaction but also boosts ROI for businesses.

Beyond a mere industry buzzword, AI operates as a dynamic, ever-learning tool that fundamentally harnesses a universe of data and optimises them into actionable strategies that can help brands bolster their engagement and outreach. Looking ahead, the future of AI marketing is poised to introduce even more refined and cost-efficient marketing approaches, reshaping the trajectory of the marketing industry.

Personalisation at scale

One of the most significant contributions of AI in marketing is enabling hyper-personalisation at scale. Traditional marketing approaches often struggle to provide individualised experiences for each customer. AI, however, can process vast amounts of data to understand individual preferences, behaviours, and habits, allowing businesses to tailor content and offers to each customer.

For example, e-commerce platforms use AI algorithms to analyse browsing and purchasing history, enabling them to suggest products that are most relevant to a particular customer. This level of personalisation increases customer satisfaction and drives higher conversion rates.

Also read: Adjust: Leader in app marketing will be at Flux Series!

Moreover, AI-powered predictive analytics allows businesses to forecast future trends and behaviours based on historical data. This capability is invaluable for marketing teams, as it helps them make informed decisions about everything from product development to ad placement. AI can also provide deep insights into customer demographics, preferences, and buying habits. By understanding their audience on a granular level, marketers can create highly targeted campaigns that resonate with specific segments.

Another key example of how this technology is helping empower brands is how AI-driven chatbots are revolutionising customer support. They can handle a wide range of queries and provide instant responses, 24/7. This not only enhances the customer experience but also reduces the workload on support teams, allowing them to focus on more complex issues.

Challenges faced by marketing professionals in AI adoption

Adopting AI in marketing brings forth a host of opportunities, but it also presents a set of unique challenges for brands. Firstly, there’s the hurdle of data quality and accessibility. AI relies heavily on robust and clean datasets to make accurate predictions and recommendations. Many brands struggle with the aggregation and integration of data from various sources, as well as ensuring its accuracy and relevance. Additionally, concerns regarding data privacy and compliance with regulations pose significant challenges. Brands must navigate a complex landscape of considerations to ensure that the use of such data is not only up to code but is actually harnessed to its full, most cost-efficient potential.

Get discounted tickets today!

Moreover, implementing AI-driven marketing strategies requires a workforce equipped with the necessary skills and expertise. However, there’s a shortage of professionals well-versed in both marketing and AI technologies. Brands face the task of either training existing employees or recruiting new talent, which can be a time-consuming and costly process. Furthermore, the fast-paced nature of technological advancements means that marketers need to continually update their skills to stay abreast of the latest AI applications. This demands a commitment to ongoing education and professional development, which can be a logistical challenge for many organisations.

This is why when it comes to integrating AI technology into one’s marketing strategies, companies need to constantly and rigorously engage in knowledge-sharing.

Learn how to harness AI for cost-efficient strategies at Flux Series: Marketing Leaders

Flux Series is a curated, intimate, and focused convergence of top industry leaders to engage in active learning sessions, enabling access to in-depth knowledge and actionable insights that can propel sustainable growth and profitability for your brand.

For the premiere edition of Flux Series, we will gather key leaders in marketing to discuss, ideate, and strategise actionable steps to optimise your marketing efforts using AI-driven innovations and technology with the objective of reaching new marketing goals for your company.

Also read: Digimind: Trusted social listening and intelligence platform will be at Flux!

One of the highlights of Flux Series: Marketing Leaders is a special keynote entitled Future of AI Marketing: Harnessing AI for Cost-Efficient Strategies in a Dynamic Tech Marketing Landscape. This section of the program offers participants a unique opportunity to learn about the following key points:

1. Perspectives into the rapidly evolving world of technology and its impact on marketing. Learn how to navigate the challenges and opportunities presented by emerging technologies, including AI, blockchain, augmented reality, and more.
2. Discover strategies for harnessing AI to not only streamline marketing efforts but also foster sustainable innovation. Explore real-world use cases and best practices for integrating AI into marketing operations while ensuring long-term adaptability and cost-effectiveness.
3. Explore how artificial intelligence is reshaping the marketing landscape by enabling cost-efficient strategies. Understand how AI-driven technologies are automating processes, enhancing personalisation, and optimising decision-making in marketing campaigns.

On Lee, CEO & CTO of GDP Labs

This keynote will be delivered by none other thant On Lee, CEO & CTO of GDP Labs. On Lee is a renowned expert in ABCD (AI, Blockchain, Cloud, and Data) digital technologies, providing digital solutions across various industries, such as financial services, fast-moving consumer goods, e-commerce, travel, media, entertainment, and more.

He has held various management and technical positions, including Co-Founder, CEO, Chief Technology Officer (CTO), Executive VP of Engineering, and engineer, in both startup and Fortune 500 companies in the USA.

Additionally, he holds the position of Senator for Industrial Helix in KORIKA (Kolaborasi Riset dan Industri Kecerdasan Artificial), a part of Indonesia’s National AI strategy. He is also an MIT Technology Review Global Panel member.

One of his key accomplishments is serving as the CEO & CTO of CGP Labs, a software product development-centric organisation based in Indonesia founded in 2012 and is part of GDP Venture. GDP Labs serves customers in Indonesia and US, with their head office in Jakarta and remote offices, in Bali, Bandung, and Surabaya.

GDP Venture is a venture builder focusing on commerce, product, media, entertainment and solution companies. Founded in 2010, GDP Venture is not only about venture capital. It is about growing sustainable and reputable companies of the future.

Join Flux Series: Marketing Leaders

The future of AI marketing is bright and full of opportunities. By harnessing the power of AI, businesses can create more personalised, efficient, and effective marketing campaigns that drive results in an ever-changing tech landscape. The key lies in understanding how to leverage AI to its fullest potential and adapting to the continuous evolution of this dynamic field.

Also read: Engage your peers in roundtable discussions at Flux Series

This is why e27 proudly invites you to join us in Jakarta on November 15, 2023, for a day of insightful discussions, interactive workshops, and unparalleled networking opportunities that will reshape the way you approach marketing in the digital age.

Join the Flux Series or become our partner and be a driving force in the AI-powered marketing revolution. To learn more about the event, you may visit the official Flux Series: Marketing Leaders page.

Get ready to embark on a journey that will not only deepen your understanding of AI-driven marketing but also equip you with the actionable insights needed to thrive in the dynamic world of modern marketing.

Join Flux Series: Marketing Leaders with discounted tickets here.

The post Learn how to Harness AI for cost-efficient strategies with GDP Labs CEO & CTO appeared first on e27.