Intrepid Group, a startup that seeks to help brands access all Southeast Asia e-commerce easily, has secured an undisclosed amount of Series A funding led by Kairous Capital, a regional venture capital specialised in cross-border investments between China and South East Asia.
Other investors include Sun SEA Capital, a Malaysia’s Sunway Group-backed venture capital firm, as well as the 500 Startups Vietnam.
Founded by ex-Lazada’s co-founders, Intrepid Group offers brands one-stop-shop access to Southeast Asia’s e-commerce.
Also Read: 500 Startups Vietnam closes its first fund oversubscribed at US$14M
It helps global brands optimise their e-commerce presence on e-commerce and social platforms such as Lazada, Shopee, Tokopedia, Facebook, Instagram that also includes running their stores and leveraging latest technologies in AI and automation, running their digital marketing to maximise returns on investment, as well as offering a wide array of data services to help brands in refining their e-commerce strategy.
“We are blessed to be at the heart of a booming industry, and our mission is to help brands surf on this tsunami,” said Charles Debonneuil, CEO of Intrepid Group who was the former CMO and co-founder of Lazada Group.
Intrepid said it already has offices across Indonesia, Philippines, Singapore, and Vietnam, with on-going office openings in Thailand and Malaysia.
“Consumer behaviour in Southeast Asia is rapidly evolving, many traditionally siloed activities on the brand side now need to converge, and we look forward to assisting in that new approach,” said Jasper Knoben, Chief Commercial Officer of Intrepid Group, who was formerly the Asia-Pacific E-commerce Director of Philips.
Debonneuil further explained that Intrepid has been focusing on building their core differentiators, their own technology stack with their technology hub in Vietnam; and their growing team of multi-cultural experts across various domains: e-commerce (with a large number of ex-Lazada/ex-Shopee employees), data, technology, marketing, fashion, fast-moving consumer goods, and home appliances.
Also Read: 8 e-commerce trends to look out for in Southeast Asia 2019
Intrepid said that it targets to become one-stop-solution with localised access to the six main Southeast Asia markets for global brands that are already present in the region, as well as brands from across the globe which are eyeing at Southeast Asia as their next growth driver.
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Image Credit: Intrepid Group
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