Due to the tremendous surge in online orders in recent years, the logistics of enabling last-mile delivery has become a very important differentiation factor for e-commerce retailers. Defined as the movement of goods from a transportation hub to the final delivery location (usually a personal residence or office), the focus on delivering items to the end user as fast as possible has led to a significant evolution in  the way retailers approach last-mile delivery.

Consumers today expect affordable and fast delivery, forcing companies to improve logistical efficiency to  enable the quickest last-mile delivery at the most competitive price point. Last-mile delivery costs comprise 53% of total delivery costs and play a major role in customer satisfaction and loyalty. But it’s not always easy to meet customer requirements. Standard last-mile delivery services for large-volume retailers usually take around three days. Conversely, most last-mile delivery services that offer same-day delivery are unable to service large volumes of deliveries or offer fast processing turnaround.

Today, e-commerce companies need a service that can offer on-demand same-day delivery in a customisable model that can support large volumes of parcels whilst also accommodating changing business needs and traffic fluctuations. That’s where a service like Lalamove’s new Customised Solutions can help merchants: by taking advantage of solutions tailored to their operational needs, vendors can now deliver volumes on-demand with shortened turnaround time. 

A game changer in logistics

Lalamove, known for specialising in on-demand same-day delivery service, is a logistics platform that enables users to conveniently source for drivers and vehicles to meet their delivery needs within minutes.

The company has 61,000 driver-partners ready for activation across Singapore, enabled by technical innovations like API integrations and e-commerce plug-ins that allow Lalamove to offer business owners services that can help them automate delivery workflows and simplify ordering processes. Despite being a leader in the on-demand delivery service space, Lalamove recognises that this is not always suitable for businesses that need to make large-volume deliveries daily.

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Ms Zarifah Zulkifli, Business Development Manager at Lalamove Singapore, discussed their new offering: Customised Solutions allows merchants to design and tailor according to their business delivery needs. “We have always been known for our on-demand delivery service. To remain relevant and thrive in the post-pandemic market, we have ventured into customising our product to meet our merchants’ needs,” she explained.

The perks of Lalamove’s new offering

“Lalamove’s new Customised Solutions give merchants the added advantage of fixed contract pricing, a trained driver fleet, flexible delivery procedures, and dedicated operation and account management support,” explained Zulkifli.

Lalamove’s Customised Solutions also present a seamless user journey experience beginning in the onboarding phase. Upon qualifying for the service, the Lalamove team will propose a tailor-made pricing and operation model and grant access to the Customised Solutions Portal.

Creating orders is even easier. After submitting an order through the Customised Solutions Portal, Lalamove’s ops team will generate planned routes and assignments for drivers, and a routing list to be shared to the client. From there, drivers will pick up orders from the client’s assigned pick up location and deliver directly to the recipients following the operations flow. Delivery statuses can also be accessed through the same Portal where users can generate an EOD report at any time.

With this new offering, business owners can focus on more lucrative tasks, like engaging with customers and developing new products, whilst Lalamove oversees their last-mile delivery processes as an affordable personalised service.

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Lalamove’s new solution is best suited to businesses with high order density and delivery volume that also require flexible same-day or scheduled deliveries. “This is especially beneficial for e-commerce businesses without storage facilities and in need of same-day deliveries to reduce costs and increase productivity,” elaborated Zulkifli. “Furthermore, if you have specific requirements and processes, this solution is most suitable for you as it is based on the fundamental concept of being customisable to one’s own business needs,” Zulkifli added. 

Compared to the average 3PL logistics provider, same-day delivery is a game changer for the logistics industry because traditional 3PL models typically take around one to three business days for the items to be sorted and delivered. ”With Lalamove’s Customised Solutions , your customers can expect the items to be delivered within the same day upon order placement,” said Zulkifli.

Lalamove’s custom offering enables a faster and more personalised delivery solution for businesses while handling large volumes of delivery. The new solution ensures parcel-level tracking, alongside several other personalised services such as flexible payment plans, which allow both big and small players to compete in the new digital retail environment.

Meeting the demand of the e-commerce age

Alex Lin, Managing Director of Lalamove Singapore, explained how the new service reflects a new trend in the logistics industry. “The last-mile delivery process helps merchants to enhance the overall customer experience. With the ability to aggregate demand with flexible and personalised same-day delivery at a fixed contract pricing, we can expect a shorter turnaround time for consumers when it comes to delivery,” Lin explained 

“We foresee higher sales revenue from the clients as they can now close the gap when it comes to expectation between what the customer wants when it comes to delivery and what they can provide,” she remarked. “With the new launch, we will further understand the pain points of both our merchants and their end customers. This will allow us to further improve our product which will in turn elevate the customer experience,” he continued.

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Lalamove recognises that most retailers have specific requirements and processes unique to their business. By combining Lalamove’s technology-driven logistics service with the added flexibility of custom pricing, parcel-level tracking, and account management support, Lalamove hopes its new service sets a new standard for the whole last-mile delivery services industry. 

If you want to explore this new offering further, visit Lalamove.

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This article is produced by the e27 team, sponsored by Mindshare

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