The Kiddocare team
Kiddocare, an on-demand caregiving platform in Malaysia, has concluded an undisclosed pre-Series A financing round led by Artem Ventures.
Gobi Partners, MSW Ventures Asia Fund X, and ScaleUp Malaysia also joined. Gobi invested via the Khazanah Nasional Bhd-backed Gobi Dana Impak Fund (GDIV).
The capital will be used by Kiddocare for growth and innovation. It will leverage these resources to expand its platform, reach a wider audience demographic, and create fresh opportunities for women.
Founded in 2019 by Nadira Yusoff and Muhaini Mahmud, Kiddocare is an online platform connecting parents with verified childcare providers based on their preferences for time and location. These caregivers undergo rigorous screening and training before being onboarded.
The platform primarily caters to urban millennial mothers, who wield substantial purchasing power and seek reliable childcare solutions.
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Kiddocare offers the potential for weekly earnings of up to RM1,500 (US$318), affording women the flexibility to navigate motherhood and education. The Kiddocare Academy further provides opportunities for career advancement through specialised training programmes for carers, such as counselling, eldercare, tutoring and entrepreneurship.
The company has employed a dedicated customer service team to manage each booking, providing real-time updates.
The startup is currently serving the Greater Klang Valley and expanding its reach to regions like Seremban and Johor Bahru, with nationwide expansion plans in the pipeline.
Kiddocare Founder and CEO Nadira Yusoff said: “Through innovative technology, necessary training and certification, career paths and social safety nets, Kiddocare ensures that caregivers are equipped with the skills, knowledge and support necessary to provide top-tier care.”
A 2018 Time Use study by The Khazanah Research Institute revealed that Malaysian women spent an average of 3.6 hours (15.2 per cent) of their time on unpaid care work, compared to men’s 2.2 hours (9.3 per cent). This disparity signifies that women spent 63.6 per cent more time on unpaid care than men. According to the United Nations Development Program report, structural changes in this area can generate millions of jobs for women and contribute significantly to Malaysia’s GDP.
MSW Ventures Asia Fund X General Partner Jeffrey Seah said: “Acquisiting childcare services is a stressful, high-involvement parenting process, and the triumvirate factors of quality, availability and consistency underwrite the decision-making process. Kiddocare has significantly reduced those parenting insecurities through their focus on quality — market-leading training programs, qualification-based service standards set by industry experts and building up a caregiver base motivated to constantly upgrade skillets and service delivery.”
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