Customers are the life-blood of any business. But in a world with millions of alternatives, customer retention may be tricky for most companies.

And companies should care about keeping regular customers around; data shows that increasing customer retention by just 5 per cent can increase profits by 25 to 95 per cent.

Also read: How the future of growth through data-driven decisions would start

Retaining customers is highly rewarding for companies. Customer retention strategies, however, can be very challenging especially in today’s business landscape where companies are faced with rapid technological advancements, evolving customer behaviour, and customer expectations that are becoming more and more personalised.

So let’s dive deeper into building effective customer retention strategies

Echelon 2022 invites industry leaders to join the discussion on the current trends and best practices of customer retention.

We are gathering together Southeast Asia’s industry leaders to talk about their experiences, insights, and tips on creating experiences that connect them better with their customers to share knowledge and technology with their peers.

The aim of this roundtable discussion is to tap on the collective experiences and expertise of the participants and share it with the community for the greater benefit of the SEA tech startup ecosystem. After the event, participant profiles and discussion insights will be published and shared with the e27 community.

Also read: ‘The next generation of unicorns will be from greentech’: Wavemaker Impact’s Steve Melhuish

Participants will get the opportunity to discuss about:

• Context on how they provide the best app experience for their customers, and their current practices in customer retention
• Challenges they face in their company growth
• Omnichannel marketing and the challenges they face in maximising each platform
• Digital footprint of each company and their growth metrics

As industry leaders, participants will also be asked to share best practices and future trends they foresee on user campaigns, customer engagement and customer retention.

This roundtable discussion is co-hosted by e27 and CleverTap

If you’re interested in joining the discussion, let us know.

 

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Image credits: Piero Nigro/Unsplash

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