Kamereo secures US$7.8M Series B to scale Vietnam’s food supply ecosystem

Vietnamese B2B food supply e-commerce platform Kamereo has secured US$7.8 million in Series B funding.

Sumitomo Corporation, Inspire Co, SMBC Venture Capital, Mitsubishi UFJ Capital, and Reazon Holdings co-led the round, which also saw unnamed investors’ participation.

This round brings the startup’s total funding to over US$15 million.

Kamereo plans to use the new capital to expand across Vietnam, starting with Hanoi. This follows its expansion into Ho Chi Minh City (HCMC), which together account for over 50 per cent of Vietnam’s GDP.

Kamereo is a wholesale food supply e-commerce firm that owns vegetable and fruit collection centres and works directly with its partners and contract farmers.

Also Read: Multifaceted effects on Vietnam’s e-commerce: A near-term potential to break through in the Asian market

The company’s marketplace business connects producers and manufacturers with its existing network of over 3,000 customers, primarily in the HORECA (hotels, restaurants, and cafes) sector. This allows suppliers to expand their sales without the need for significant upfront investments in logistics and operations. Its customer base includes restaurants, supermarkets, convenience stores, factories, schools, and hospitals.

The company has established a daily refrigerated transport network connecting the north and south. It aims to set up operations in central Vietnam to cater to the growing demand from customers beyond the two major cities.

Beyond geographical expansion, Kamereo will also focus on product diversification, introducing new services like a marketplace model and enhancing its product features.

The firm’s recent partnership with GYOMU JAPAN, the operator of Gyomu Super in Vietnam, brings approximately 450 Gyomu Super products onto the platform.

The company also plans to further develop its private label strategy, focusing on two key areas:

• Development and sale of pre-cut fruits and vegetables for supermarkets and convenience stores: This caters to the growing trend of modern trade in urban Vietnam, emphasising food safety, traceability, and health consciousness.
• Private labelling of consumables to enhance brand awareness and price competitiveness: Kamereo aims to leverage Vietnam’s OEM manufacturing capabilities to produce high-quality products at competitive prices.

Early this year, Kamereo raised US$2.1 million in a funding round co-led by Reazon Holdings, Quest Ventures, and Thoru Yamamoto (CEO of Japanese B2B seafood supply chain company FOODISON).

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