Slice Group Co-Founder and CEO Jesse Bouman
Slice Group, an Indonesia-based creator relationship management (CRM) platform, has completed a US$645,000 seed round of financing led by Intudo Ventures and Arise.
With this capital, Slice plans to refine its product offerings, accelerate platform development, drive sales, and enhance recruitment efforts.
The startup plans to build embedded finance features for brands/agencies and content creators within the platform. The features include invoice financing for agencies to offer invoice loans for agencies to manage cash flow and help creators get paid faster, besides a digital wallet for brands, agencies, and creators to facilitate payments and track financial transaction history.
Founded in January 2022 by Jesse Bouman (CEO) and Nesha Hanzdima (COO), Slice Group is a creator management solution that helps agencies and brands manage creator relationships. Its integrated CRM platform simplifies reporting, payments, and relationships for sponsored brand content.
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The group offers a wide range of targeted features for brands and agencies designed to streamline creator management with automated and customised products and services. They include automated reporting, providing validated campaign reports within 24 hours of the most recent creator post; creator discovery, helping brands and agencies find creators for campaigns; and payment distribution, enabling payment of multiple creators simultaneously and making sure creators are rewarded for their work in a timely, transparent manner.
By working with Slice Group, content creators can unlock brand deal opportunities, analytics, and media kits to transition to become full-time creators through stable and recurring income streams and ultimately position creators to launch their own brands.
“Despite brands investing more in creators and influencer marketing, far too many marketers are still relying on manual processes, which siloes a lot of brand dollars to the same few mega influencers. We created Slice Group with the needs of both brands and creators in mind, to help them build sustainable relationships and work more efficiently on influencer campaigns,” said Bouman.
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