Tentang Anak Co-Founders Dr Mesty Ariotedjo and Garri Juanda (R)
Tentak Anak, an all-in-one parenting platform in Indonesia, announced the completion of its undisclosed seed financing round with Insignia Ventures Partners and other angels.
The proceeds will be used to expand Tentang Anak’s team and expedite its content and services on its newly launched mobile app.
The startup also plans to add more verticals to transition to social commerce shortly.
Also read: The 27 Indonesian startups that have taken the ecosystem to next level this year
Tentang Anak was founded in 2020 by Harvard Business School alumnus Garri Juanda and paediatrician Dr Mesty Ariotedjo. Juanda previously oversaw Tokopedia’s marketplace, adtech, and logistics business verticals.
The startup provides access to highly-curated parenting knowledge from paediatricians, psychologists, child educators, financial planners, and obstetrician-gynaecologists. It then develops holistic science-backed products and services for children’s physical and mental development.
“Many parents in Indonesia do not have direct access to child growth experts,” said CEO Ariotedjo. “This inspired us to form an ecosystem that can bridge millions of parents in Indonesia to best in class experts in children growth.”
The company’s offerings include personalised child stimulation activities, nutritional menus, growth trackers, free consultations, and community engagement for parents on child development, especially for children from 0 to 5 years old.
“In Southeast Asia’s internet economy, we are seeing the rise of verticalised platforms and communities around specific needs of consumers,” said Yinglan Tan, Founding Managing Partner of Insignia Ventures Partners. “Parenting is one such area where we see the value of a verticalised platform.”
With around 26 per cent of the population of Indonesia being children in 2020, the next generation of Indonesian mothers has become a highly-connected and potentially lucrative consumer segment for brands, according to a report from Kantar. Management consulting firm Redseer also predicted that online demand will contribute up to 10 per cent of Indonesia’s mom and babycare sales by 2025.
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Image Credit: Tentang Anak
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