Founded in 2020, Hong Kong-based digital health and wellness platform MixCare Health has made significant milestones that include serving more than 100,000 end-users via 25 clients, including major Hong Kong employers such as PwC, HKBN and Manpower, and insurers including China Life, AXA, Chubb Life, OneDegree and Blue.

“In the past 12 months, we’ve had significant success in growing the potential end user base by signing agreements with major employers and insurance companies who want to offer our individual health and wellness services to their policyholders. We are always humbled by how these major names will place their trust in a young company such as ourselves to support them with a solution,” explains Alex Wong, CEO and Co-Founder at MixCare Health, in an email interview with e27.

Aimed at corporates and insurers, the MixCare Health platform connects employees and policyholders with the services they need to live a better, healthier life. This year, the company plans to expand into Southeast Asia (SEA).

“We have had strong interest from insurers who want to do more in preventive care and increase engagement with policyholders and potential customers. Then, in turn, interest from policyholders who want to live healthier lives rather than get sick, as it means they need to make a claim. Our platform is a great solution for both,” Wong says.

“The insurers themselves may not want to build and maintain such a vast network of services. It is expensive, not just on the technology front, but also you need a cross-regional team to manage the platform. We solve all of that for them by providing a scalable solution that is easy to integrate into their existing tech stack and meets their internal requirements. For example, we could deliver access to HKBN in less than one month and launch phase one with a regional insurer in two months.”

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“Furthermore, through our platform, we also have access to many anonymous end-user data points that our analytics can turn into meaningful insights that help insurers and employers build engagement plans with their stakeholders.”

In its expansion to SEA, MixCare Health wants to focus on Thailand and Singapore, followed by Malaysia and the Philippines. Companies have approached the company to replicate its partnership model in Hong Kong; it has also hired a country manager in Thailand.

“We believe there is a total serviceable, obtainable market of US$1 billion for MixCare to aim for across the broader Asian region – that includes Hong Kong, South Korea and also our target markets in SEA,” Wong explains. “Our solution is proven and scalable, and we have already shown that we can partner effectively, so we are excited to pursue our growth strategy.”

When asked about insights they can share about the SEA market, Wong says that while the COVID-19 pandemic is considered over in many regions, it has increased awareness of health and wellbeing. It also highlights the urgency of digital transformation.

“In each of these markets, you have tech-savvy populations using their devices to look for new solutions to help them live healthier lives. They also want choice, so one person may need short-term mental health support to help them through a particular struggle, while another may benefit from acupuncture treatment for muscle pain,” Wong says.

“Health and life insurers are looking to build ecosystems to meet that need, and employers are also looking to leverage these services to help them retain their talent. That’s creating a great opportunity for MixCare Health and our platform.”

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Beyond the expansion

Apart from its expansion plan to SEA, MixCare Health also aims to continue growing in its home market in Hong Kong. Apart from adding more business partners, it also wants to raise funding to support its growth.

“Regarding our technology, we are adopting generative AI technology to streamline internal operations and customer service. We are also utilising the wellness and medical data we collect to provide more data-driven health recommendations and insights to end-users, insurers and employers,” Wong says.

“We’ve achieved a lot in our first three years, and we expect that appetite for our services will continue to grow.”

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Image Credit: MixCare Health

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