Indonesia’s cold chain logistics startup Superkul nets funding from East Ventures

Superkul, an Indonesian startup providing cold chain and chiller-based last-mile delivery services, has closed an undisclosed seed funding round led by East Ventures.

The startup stated that it would use the capital to scale the operation by adding operation fleets, hiring people, and enhancing its digital platforms. It will also develop the cold chain mid-mile business.

“With the big potential of the cold chain logistics industry in Indonesia, which was also accelerated by the shifting behavior of the market due to the pandemic, we are confident to seize the ongoing needs and momentum to bring more empowerment to the overall growth of the society,” said Co-Founder and CEO Cathrine Susilowati Prajitno.

Superkul was launched in 2020 by Prajitno and Felix Sutanto (CFO), Chris Wiranata (CTO), and Eunike Yvonne Hanata (Marketing Manager).

The startup offers a fleet of motorcycles equipped with refrigerated boxes, called Superkul boxes, that can carry -22॰C to 10॰C. These containers provide constant delivery temperature with a same-day delivery method to ensure the quality of prime goods and improve food safety and hygiene.

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The firm also eliminates the need for extra packaging and single-use thermafreeze for delivery. This helps business owners and customers save money and avoid the expensive delivery cost.

Currently, Superkul operates mainly in Jakarta and Bandung and claims to have served more than 231 clients.

It aims to operate 100 fleets in H1 2023 and will open its operations in other major cities in the archipelago, providing last-mile delivery, middle-mile aggregator, and cross docks services.

“Cold-chain logistics is a huge industry in Indonesia, and we believe the right integration of digital solutions provided by Superkul will help millions of Indonesians to scale their businesses. We are glad to welcome Superkul into the East Ventures family, and excited to experience more growth and impacts brought by Superkul to the logistics industry in Indonesia,” said Devina Halim, Principal of East Ventures.

According to the statement, Indonesia’s cold chain logistics market is worth US$4.97 billion in 2021. With a compound annual growth rate (CAGR) of 10.2 per cent, it is expected to reach US$12.59 billion in the next decade.

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