Indonesian e-commerce enabler Sirclo lays off 8% of employees

Sirclo Group, a provider of e-commerce solutions that help brands sell online in Indonesia, announced on Tuesday it terminated the employment of 8 per cent of its staff members.

The layoffs are part of the efficiency measures policy amidst the “current macroeconomic conditions”, it said in a statement.

The group has not divulge the number of employees affected by the move. As per its LinkedIn profile, 1,371 employees are currently working in the firm.

The company also stated that all aspects of the group’s business are in the optimisation stage to achieve long-term growth.

“As a rapidly growing technology company, Sirclo Group strives to remain adaptive in making business adjustments to achieve long-term growth. In a challenging macroeconomic situation, Sirclo has gone through a series of internal evaluations and will make significant changes, especially in the aspect of business focus, to ensure the sustainability of the company,” said CEO and Founder Brian Marshal.

Also Read: SIRCLO Group acquires Warung Pintar to strengthen its omnichannel commerce strategy

Sirclo said it would ensure that every affected team member receives a compensation package by applicable rights and regulations and comprehensive assistance to support their transition period. “The development of our ecosystem from year to year cannot be separated from the contribution of each employee in it,” added Marshal.

Founded in 2013, Sirclo is a provider of omni-channel commerce solutions in Indonesia. Its solutions are divided into two main categories — entrepreneur and enterprise solutions.

In the first category, it offers Sirclo Store, an online store dashboard for SMEs to sell across website, marketplace, and chat commerce. It also offers IbuSibuk, a solution empowering communities of mothers as key opinion leaders, micro-influencers and resellers.

In the enterprise category, it offers e-commerce enabler services, a solution for omnichannel technology development, and a B2B2C platform selling mom and baby products. It also offers a parenting platform Orami, which it acquired in April. Orami runs IbuSibuk, a digital economic empowerment programme for mothers, specifically for those passionate about entrepreneurship.

In September last year, Sirclo announced a US$36 million fundraise, led by local investment firms East Ventures (Growth Fund) and Saratoga. A year earlier, it announced a US$6 million Series B fundraising from East Ventures, OCBC NISP Ventura, Skystar Capital, and Sinar Mas Land.

Recently, many startups in Indonesia announced workforce reductions amidst a looming recession. The names include GoTo, Ruangguru, LinkAja, Zenius, Binar Academy, and JD.id.

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