The investment is led by Mirai Creation Fund II a fund from Toyota Motor Corporation and SPARX

Pricebook, the gadget discovery platform from Indonesia, shared today that it has secured its fourth round of funding led by Mirai Creation Fund II (two), a fund invested by Toyota Motor Corporation, Sumitomo Mitsui Banking Corporation, and SPARX.

Joining the round is existing investor KLab Venture Partners Co., Ltd.

The amount raised was not disclosed.

Pricebook plans to use the fund to further accelerate the O2O integration with its offline sellers through the website and social media platforms like YouTube and Instagram. It also plans on staying on top of its gadgets and electronics coverage.

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Pricebook collects product information like reviews, specifications, and online articles, and availability in both online and offline stores through their channels, allowing shoppers to make decisions only after getting all the necessary information.

To date, the company claims to have millions of users each month accessing the information shared on Pricebook’s website and social media.

Besides becoming the platform for gadget information, Pricebook also offers marketing solutions for manufacturing brands and financial companies.

The company’s official statement reads as such:

“Pricebook’s strength lies in the adaptation of Indonesian behavior online and offline. Over the years of operation, Pricebook has realized that, though Indonesia’s internet population and the e-commerce market is rapidly growing, the gap between heavy online shoppers and those not remains to be wide.”

“Heavy online shoppers made purchases based on pricing data, while many others preferred to see the product and the seller before purchase, a big market full of inefficiency, hence the O2O shopping discovery platform,” it continued.
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Image Credit: Pricebook

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