The iMedia team
iMedia, an integrated digital media group in Malaysia, today announced it has acquired a 90 per cent stake in BeautifulNara, a Malay language portal.
This deal marks the fourth acquisition by the group within the last three months.
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With BeautifulNara joining OhMedia, Ittify and Goody25 in the group, the combined network will have a reach of over 13 million Malaysians, the company claimed.
As part of the acquisition, iMedia has signed an exclusive advertising representation agreement (EARA) with Nara Media, which will be responsible for the acceleration of revenue across websites.
In addition, it will build its content marketing business and introduce social selling as a new revenue platform.
Led by CEO Shahzeeq, BeautifulNara will continue to work closely with iMedia to focus on the overall expansion of its websites, including affiliated pages such as Amazing Nara, covering trending daily news and Kimchi Daily, featuring all things KPOP. Together, they hope to build a larger community of Malay speaking audience and social media influencers.
Voon Tze Khay, CEO and Co-founder of iMedia, said: “This acquisition will further strengthen the company’s dominant position in the Malay language content network in Malaysia and our reach to the overall Malay urban youth speaking online community.”
“We will continue to build upon the revenue potential in sponsored content and video advertising that is in line with the rapid growth in the region’s overall digital advertising spend. We see this as an opportunity for a sustainable solution to generate greater revenue,” Tze Khay added.
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Launched in 2013, BeautifulNara primarily focuses on the latest news in the local entertainment and lifestyle scene, as well as the trendiest stories on celebrities, fashion and travel.
The portal has social following of over 1.2 million followers on Facebook and Instagram combined, and recorded an average of 9.6 million page views and 1 million users per month.
In September, iMedia acquired a controlling stake in Goody Technologies, which runs the internet properties Goody25 and GoodyMY. This came just a few days after REV Asia signed an agreement to acquire iMedia
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Image Credit: iMedia
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