It is common knowledge that 90 per cent of startups fail due to a range of reasons: misreading market demand, weak founding team, poor communication, wrong product, wrong time; and or running out of funding or personal money are a few of these.
What do the 10 per cent of startups that succeed have in common, though?
Success factors of startups are timing, team/execution, idea, strength of business model, and funding, respectively. One of the common characteristics of startups that succeed is joining accelerator programs.
Last week, after spending over two months at AppWorks, I experienced Demo Day as batch #19 graduated. I observed 18 startup founders pitch their ideas in front of 1000 people from around Taiwan and SEA, from corporate leaders to investors, and the media industry.
This Demo Day gave me a chance to observe the change in founders and their teams from the early days of the accelerator program.
Here are my key takeaways
- Be passionate about what you do and show that you care, as founders are the most important factor in whether a startup grows or stops growing. Business models, markets, customers change; only founder qualities are the constant. Founders that can execute tend to be: Motivated, passionate, decisive and exhibit humility.
- Be proactive. Help is always there, you just have to reach out for it. People are willing to give feedback and share their own experiences. Alumni network connection, mentorship from industry experts, coworking space, recruitment, and many more resources provided for free can take your startup to the next level.
- Get a mentor as early as possible. They don’t require any monetary benefits and they are willing to guide you through your entrepreneurship journey. One-on-one mentorship provided by partners helps you focus on things that matter, find the right connections and urge you to think bigger and motivate you to do more. I saw teams improve dramatically as a result of the right mindset.
- Build long-lasting relationships. Being a founder is a challenging path with lots of ups and downs. The environment of like-minded startup founders helps you overcome obstacles of entrepreneurship. Not only local founders but also founders from other countries felt home in Taiwan because of building meaningful connections with people in this ecosystem.
- Work and have fun in an environment where people are valued. Whether you are a successful startup founder or a first-time entrepreneur, local or a foreigner, you are treated with the utmost respect and great hospitality when you work in an accelerator. Every Friday night founders come together as one big family over dinner and fun activities. This results in building strong bonds, connecting with new people, and feeling respected. People don’t naturally do this if there is no focus on values. It’s instrumental to socialize in this way where your core values are being addressed.
Based on what I have personally witnessed, I agree that startups have higher chances of succeeding after joining accelerators.
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The teams I met with every day learned from other entrepreneurs, were guided by experienced mentors, and leveraged resources provided to grow their businesses. They were exposed to media, potential partners and investors on Demo Day, but they were also nurtured with access to all of these tools even before the big moment. This constant exposure and the constant ability to calibrate and focus their aims is instrumental to their success, in my opinion.
Most importantly, they learned about the entrepreneurial mindset and made long-lasting friendships with like-minded people. Just like the minerals that take stressful compression of billions of pounds of pressure and develop it into a valuable resource, these founders emerged from their accelerator period ready to shine like diamonds, too.
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