Did you know there has been a 14x increase in AI startups since 2000?
Artificial intelligence used to be thought of as a futuristic technology reserved for sci-fi movies or the ultra-rich. Today, generative AI is approachable and can be used by anyone.
From students to artists, and even marketing and brand professionals have started utilising artificial intelligence in efforts to improve their content and take some of the stress off of constantly having to create.
Revolutionising content creation and business productivity
One popular program that has increased the accessibility of AI is ChatGPT. This is an artificial intelligence chatbot that is capable of interactive dialogue. Due to the many uses, one million people signed up to use ChatGPT in just the first five days after it was launched. This program uses 45 terabytes of information, an amount equivalent to one million feet of bookshelf space, and it is all found in this one small program.
Similarly, Google launched the program Bard which is another conversational AI-powered program. 50 per cent of the training data used to program the system comes from public forums, making the dialogue it creates more conversational and less robotic.
Aside from chatbots, generative AI can be used to create visual content as well. Dall-E is a popular program that is capable of creating stagnant images based on written prompts. More than 1.5 million users have used this tool worldwide to create pictures related to their names, feelings, and more.
Additionally, there are other tools that can be used to create videos from similar text-based prompts. These visual AI tools have three times higher quality and text representation than previous tools that were used for similar uses. To create these high-quality images, data is collected from various other avenues for the AI to ‘learn from’.
Also Read: How business leaders can utilise generative AI in employee communications
Speaking of data, this is how AI programs are “trained” to create the content they do. Generative AI is an algorithm that is fed existing content to create iterations with new content. The more data that is fed to the program, the “smarter” the program gets in creating similar content that is still fresh and unique.
These systems are able to pick up on patterns and create content that aligns with those patterns, which business owners have found to be very useful in marketing strategies. In fact, one of the main goals of marketing is to create a brand that people are always thinking about, and AI tools can be great companions in that task.
Marketing professionals in major industries are finding ways to solve old problems using generative AI. From legal and professional services to retail goods, to the pharmacy and healthcare industry, generative AI has been used to enhance business productivity by up to 40 per cent. These systems can be used for email marketing, customer service routing, fraud detection, and service chatbots.
By using AI to complete these tasks, which can take up hours of a person’s day or even require full teams to tackle, marketing professionals are able to focus on other projects to improve their businesses. In fact, using personalised brand generative AI tools has been shown to boost marketing results anywhere from 60 per cent to 170 per cent.
While so many businesses are already jumping on the wave of artificial intelligence in marketing, there is still much on the horizon. Despite the rapid growth of AI, specialists explain that it is still in its infancy. It is predicted that as more businesses realise the benefits of generative AI, there will be a greater reliance on it.
It is even estimated that 22 per cent of marketers will use marketing automation and AI intelligence to personalise offers, emails, customer messages, and even paid ads. Small businesses will also have more accessibility to these systems, with 46 per cent reporting they will create new marketing roles in the future.
It is time to broaden your business’s marketing horizons. With the ability to create written words, videos, music, and more, generative AI is the future for brands’ marketing capabilities. As more businesses look towards the many uses of artificial intelligence, there is no telling what the future of this technology will bring to the way we market and run our businesses.
–
Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic
Join our e27 Telegram group, FB community, or like the e27 Facebook page
Image credit: Canva Pro
The post How marketing will be enhanced through generative AI appeared first on e27.