In an era where sustainability is a pressing global priority, intlife Smart Home, a Malaysia-based green tech startup, is making waves with its energy-efficient solutions.

At the helm is Kok Huang, CEO and Co-Founder, whose mission is to combat energy wastage in residential and commercial properties. Speaking to e27, Kok Huang reveals how intlife is transforming spaces with cutting-edge technology and a vision for a greener tomorrow.

“Energy wastage is a significant issue, particularly in residential spaces,” Kok Huang shares. Initially focused on developing small home ecosystems, intlife equipped properties with IoT sensors and mobile app controls. This revealed an alarming trend: rooms often consumed excessive energy, even when unoccupied.

Armed with this data, the company transitioned to AI-driven energy management systems. “By analysing usage patterns, such as when a room is too cold or empty, we optimise energy consumption,” he explains. This approach delivers a holistic solution, cutting energy costs while reducing carbon footprints.

Working primarily with property developers, intlife integrates its systems into new homes and office spaces, reaching end users—homeowners and property managers—who experience improved energy efficiency.

“So far, we’ve implemented our solutions in about 3,000 homes, primarily in Kuala Lumpur and Johor Bahru,” Kok Huang notes.

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Despite its potential, green tech adoption faces challenges. According to Kok Huang, a lack of awareness and the perception of high costs hinder its uptake. “People think it is expensive, but with maturing tech and cheaper sensors, these systems are now more affordable. The return on investment can be achieved in less than three years.”

Residential energy consumption ranks as the third-largest globally, making it a critical sector for sustainability efforts. “If we don’t address this, achieving net-zero goals becomes impossible,” he stresses.

intlife’s data-driven approach proves that energy efficiency is not just attainable but essential for sustainable living.

intlife’s user acquisition strategy centres on partnerships with property developers. By embedding its systems into showrooms, potential buyers can experience the benefits firsthand. “It is a seamless process. Existing properties can upgrade within four hours,” Kok Huang says, highlighting the accessibility of their solutions.

The company’s participation in the UOB FinLab Green Tech Accelerator has further sharpened the company’s focus.

“We’ve evolved from offering energy-saving solutions to integrating carbon credit calculators and green financing options, like reduced-interest green home loans,” he reveals. These enhancements not only improve customer offerings but also amplify intlife’s environmental impact.

Scaling up for 2025 and beyond

Looking ahead, 2025 promises to be a pivotal year for intlife. The company plans to expand into commercial and existing buildings, aiming to create sustainable workspaces and living environments.

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“We are launching EMS 2.0, which will analyse energy consumption down to individual appliances,” Kok Huang shares. This granular insight enables users to manage their energy usage with unprecedented precision.

Intlife also aims to grow its user base to 4,000 property owners and introduce a dedicated customer care service. On a broader scale, the company aligns with Malaysia’s pledge to achieve net-zero emissions by 2050. “Our solutions contribute to saving 20 per cent energy in residential and 23 per cent in commercial spaces,” Kok Huang notes.

With plans to expand into Southeast Asia (including Singapore, Vietnam, and the Philippines), intlife is positioning itself as a regional leader in energy efficiency. “Our plug-and-play solutions can easily adapt to different markets, amplifying our impact on net-zero missions across the region.”

Intlife Smart Home exemplifies the power of technology to drive sustainable change. By addressing energy inefficiencies with IoT and AI, the company aims to reshape how homes and offices operate.

As awareness grows and technology becomes more accessible, intlife’s solutions intend to pave the way for a future where smart homes are not just a luxury, but a necessity for sustainability.

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Image Credit: intlife

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