G-P has made a name for itself as a leader in the Employer Of Record (EOR) industry, but this does not mean that it plans to rest on its laurels.

When Founder and CEO Nicole Sahin started the company in 2012, according to Charles Ferguson, General Manager, APAC, G-P, it defined the EOR and global employment industry with the goal of transforming international business. It enables organisations to unlock their business potential by removing the barriers to accessing global talent, including HR, tax, and legal hurdles.

Today, G-P aims to redefine the market again by introducing its vision for a new category: global growth technology.

In an email to e27, Ferguson announces that G-P’s global growth platform is driven by the G-P Meridian Suite of SaaS-based global employment products, which serve as tools to help companies find, hire, and manage talent worldwide – helping customers build and manage teams quickly and compliantly across more than 180 countries.

Some of the features that it offers include:

• G-P Meridian IQ: Tools that provide the intelligence companies need to inform their business growth around the world

• G-P Meridian eLibrary: Customisable and locally compliant digital document templates and software to help customers save time and deliver a richer, localised experience to their global workforce

• G-P Meridian Advisor: Supports employee engagement, addresses employee issues, and answers payroll or benefits questions for teams in markets around the globe using G-P’s proprietary data.

• G-P Meridian Marketplace: Enables companies to connect directly to G-P’s certified partners through a single platform, creating one interface for customers to access products and services needed to support their global expansion.

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“The need to stay relevant and constantly evolve to be better is key in maintaining G-P’s position as the industry leader, and this is also precisely why we’ve introduced the Global Growth Technology to bring the EOR space to a new territory by evolving and improving the very EOR industry G-P created,” Ferguson says.

On winning the race for talent

When asked about the new opportunities that G-P aims to seize this year, Ferguson puts highlight on winning the race for talent.

“With the intense competition among countries and companies to attract and hire the best talent, moving quickly enough and hiring the best talent as fast and as seamlessly as possible is the only way countries/ companies with the ambition to grow and be successful is to access the best talent in a better way. That’s where G-P comes in to support, and we see plenty of opportunities in the consumer and enterprise technology, biomedical sciences, finance, healthcare, and manufacturing industries,” he says.

Specifically, G-P sees that there are three emerging trends that will impact HR tech and hiring over the next three years–access to global insights/data, frictionless global expansion, and full employee lifecycle management–with all three being complemented and enhanced by technology such as artificial intelligence, automation and customisable SaaS solutions.

“Especially in our ‘remote’ world, how can you assist your team if you don’t know what they require? Learn everything you can about your team so you can keep a better eye on their morale. Keeping your crew’s morale up is beneficial to everyone… except the competitors. You must recognise the differences and supply your colleagues with the unique assistance, training, and tools that each person requires, whether they need supervision or training or are ready to take on new tasks on their own,” Ferguson says.

“However, make sure you’re evaluating how they’d feel in their shoes, not how you’d feel.”

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Of all these trends, when it comes to the company’s own technology, G-P sees the highest interest and demand in access to data to insights as business leaders look for information to help support and inform their global strategies and inform.

“The opportunities tied to global employment are huge – well over US$50 billion. Currently, there are only hundreds of thousands of knowledge workers available in the EOR space; there is an opportunity to expand this model to hundreds of millions,” Ferguson explains further.

“Tapping into even a fraction of this workforce would be significant, but there are huge hurdles – access to local market insights and expertise, understanding local labour laws and compliance requirements and infrastructure to build and manage a distributed workforce. G-P Meridian Suite addresses these pain points through new comprehensive solutions – like G-P Meridian IQ, Advisor eLibrary and, Marketplace – that enable companies to expand globally and unlock opportunities for individuals.​”

To elaborate further on the company’s plan, G-P will be product-focused this year and committed to rolling out the G-P Meridian Suite.

“With the G-P Meridian Suite, now we see a new way to enable global growth with complete compliance, rich insights and global expertise that power full employee lifecycle management with an efficient alternative to traditional HR technology,” Ferguson continues.

“​While the rest of the industry prioritises HRIM and Payroll software integrations, embedding companies in more complicated contracts, our offerings better position G-P to tap into the total addressable market of 350 million global knowledge workers that represent well over US$50 billion in value. G-P will continue to take advantage of industry growth as we believe the industry has the potential to grow five to 10 times over the next four to five years.​ G-P is reinventing the category we created, removing every barrier that stands between businesses and the global talent pool.”

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Image Credit: G-P

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