The partnership between e27 and MoEngage stands as a testament to the power of collaboration in fostering technological innovation and strengthening the startup ecosystem. As a trusted program partner, e27 played an instrumental role in amplifying MoEngage’s mission to empower businesses with advanced customer engagement strategies. Through targeted outreach and strategic initiatives, e27 helped MoEngage connect with a broader audience of industry leaders, innovators, and decision-makers. This reinforces the shared vision of driving digital transformation in the region.

MoEngage has long prided itself on empowering startups and enterprise companies to drive meaningful customer engagement and achieve sustainable growth. Beyond offering scalable marketing automation and engagement solutions, MoEngage actively supports the ecosystem through initiatives such as its #GROWTH community. This initiative features mentorship, live workshops, and cohort-based learning programs like the Customer Engagement Learning Program (CELP). It is designed to enhance expertise in mobile marketing, analytics, and engagement strategies.

At the core of the collaboration between e27 and MoEngage was the MoEngage Growth Summit 2022. It was an invite-only conference crafted to inspire marketing and product leaders from consumer brands. This summit provided a platform for exchanging ideas, networking, and learning from industry veterans who are setting new benchmarks for growth and engagement in a digital-first world. Together, e27 and MoEngage successfully showcased the transformative potential of innovation, creating a thriving ecosystem for both startups and established businesses.

Read also: e27 and Meta partner to inspire youth-led e-waste solutions in Singapore with YEAP

Amplifying awareness: e27’s support for Growth Summit 2022

To ensure the MoEngage Growth Summit 2022 reached its intended audience, e27 conducted a comprehensive media campaign. It leveraged its extensive platform and trusted reputation within the startup ecosystem. e27 worked strategically to amplify awareness about the invite-only event. It also ensured it captured the attention of industry leaders, innovators, and decision-makers.

One key aspect of this effort was the announcement bar featured prominently on e27’s website. It served as a constant reminder of the event for site visitors. Complementing this was a series of newsletter promotions. These utilized e27’s established communication channels to directly reach a targeted audience of marketing and product professionals. Additionally, sidebar widget placements on high-traffic pages of the e27 platform provided consistent visibility. This reinforced the event’s presence across the site.

These initiatives formed the backbone of e27’s media campaign, successfully raising awareness and driving engagement for the Growth Summit 2022. The collaborative effort highlighted the strength of the partnership and its ability to create impactful outcomes for MoEngage and its audience.

#GROWTH Summit 2022: Connecting leaders and driving engagement

MoEngage Growth Summit 2022 was tailored for marketing and product professionals from leading consumer brands. It was designed to foster knowledge sharing and inspire innovation. The summit provided a platform for top industry leaders to share their growth stories, strategies, and experiences. With a focus on actionable insights and innovative approaches to customer engagement, the summit equipped attendees with practical solutions to address critical challenges in engagement and retention within a digital-first landscape.

A key factor in the summit’s success was MoEngage’s collaboration with e27, which played a vital role in elevating the event’s impact. MoEngage Senior Marketing Director Baradhwaj R highlighted the significance of this partnership: “At MoEngage, we partner with the best of the best to provide a great learning scope to our community of startups and enterprise brands, and e27 has definitely been one of those partners.” By leveraging e27’s expertise and extensive network, MoEngage was able to broaden its reach and connect with marketers and product owners across industries in the SEA region.

The invite-only format ensured an environment rich with high-quality discussions and meaningful interactions among thought leaders. With e27’s support, MoEngage successfully engaged top industry veterans and speakers, adding tremendous value for attendees. Baradhwaj noted, “This not only helped us further our mission and vision of adding maximum value to our #GROWTH community members but also provided them with great networking opportunities to learn and implement those learnings in their day-to-day activities.”

By creating a space for networking, knowledge sharing, and collaboration, the Growth Summit 2022 underscored MoEngage’s mission to drive growth and innovation while setting new benchmarks in customer engagement. Together, MoEngage and e27 showcased the transformative potential of partnerships in fostering meaningful connections and actionable outcomes for professionals in the digital-first world.

Empowering platforms: e27’s broader role in ecosystem development

As a leading platform for startup and innovation ecosystems, e27 plays a crucial role in supporting companies like MoEngage that specialize in customer engagement platforms. By leveraging its extensive network and media assets, e27 helps these companies amplify their reach. It also empowers them to connect with their target audience, and highlight their solutions to pressing industry challenges. This partnership with MoEngage for the Growth Summit 2022 is a prime example of e27’s commitment to empowering platforms that drive innovation and provide value to businesses navigating the complexities of a digital-first world.

Collaborations like these are pivotal in building a stronger startup ecosystem. By connecting innovators with opportunities, resources, and communities of decision-makers, e27 fosters an environment where ideas can thrive and scale. Such partnerships do not only elevate individual companies but also create a ripple effect. They also strengthen the broader ecosystem by enabling knowledge sharing, fostering connections, and driving progress across industries. Through its ongoing efforts, e27 reaffirms its dedication to supporting innovation and ensuring the success of ecosystem players like MoEngage.

Read also: Google Cloud and e27 collaborate to shape the tech ecosystem

Looking ahead: Building on success and driving future innovation

Over time, MoEngage has aided in accelerating 500+ startups by onboarding over 120 VC partners. They have also enabled more than 20 Soonicorns and Unicorns. Their community initiatives go above and beyond to provide marketers and product owners with access to a revolutionary customer data and engagement platform. This platform is equipped with state-of-the-art marketing automation functionalities. They aim to support the ecosystem with tailored customer support in local time zones. They also provide the opportunity to learn from 10,000+ like-minded members. Further, they have cohort-wise onboarding, adoption, and retention workshops, and networking with founders through in-person meet-ups and mixers.

Following the success of the Growth Summit 2022, MoEngage is committed to expanding its initiatives to empower businesses in their growth journeys. It plans to introduce more targeted events, thought leadership content, and innovative solutions. In doing so, MoEngage aims to address emerging challenges in customer engagement and retention while fostering a culture of innovation. It is also building on the insights and connections forged during the summit. MoEngage seeks to strengthen its role as a trusted partner for consumer brands navigating the ever-evolving digital landscape.

e27 remains steadfast in its commitment to supporting innovation and the startup ecosystem. It acts as a bridge between transformative platforms like MoEngage and the broader community of innovators and decision-makers. This collaboration highlights the potential of partnerships to create lasting impact, driving growth and progress across industries. Looking ahead, e27 invites readers to anticipate more groundbreaking initiatives that not only nurture startups but also redefine the standards of excellence in customer engagement and digital innovation. Together, e27 and MoEngage continue to pave the way for a brighter, more connected future.

—

This article is produced by the e27 team

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Reach out to us here to get started.

The post How e27 and MoEngage drive innovation in customer engagement together appeared first on e27.