In this episode, we are excited to welcome Joanna Harries, Senior Vice President of Global Expansion at Endeavor, the world’s leading organisation working with high-impact entrepreneurs. Prior, Harries held other growth executive roles at the organisation and was a brand manager at Unilever.
In our conversation, Harries offers great insights about taking a decentralised approach to localising for new markets but having the playbooks and structures, how to foster an owner’s mentality and create a community of trust, and how to develop local-to-local knowledge sharing (not always requiring HQ) and building a global mindset within your family.
Also Read: Venturing into China: The challenges and key success factors of localisation
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This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets here.
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The content was first published by Global Class.
Image Credit: Global Class
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