The troubled grocery delivery startup reportedly will halt its food delivery service in Singapore as part of a strategic review of its business

Honestbee announced today that it will suspend food delivery and laundry service the company offered in Singapore, as reported by Channel News Asia.

The company will still operate its grocery delivery service and physical supermarket, habitat by honestbee.

Both services are confirmed to stop on May 20, just a few weeks after Joel Ng resigned from his CEO post.

With the decision, about 400 delivery staff, mostly part-time workers, will be impacted by the decision. However, Honestbee ensured that the full effect of this decision will not see its Singapore permanent headcount getting sacked.

“The decision was made to optimise the business structure, and to drive better focus and alignment with honestbee’s current strategic priorities,” said Honestbee.

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Joel Ng was replaced as CEO by Brian Koo, who had said that he would be working with the executive team to conduct an in-depth review of the business in order to align strategic interests across its various geographies and vertical.
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