Singapore-based on-demand caregiving service Homage plans to scale up and build community with the new appointments

On-demand home caregiving services platform Homage announced today that it has appointed Melissa Chan as Head of Community and Outreach, and Honey Mittal as Chief Product Officer.

With the new additions to the team, Homage said it will focus on increasing partnerships with
ecosystem stakeholders and improving more features to Homage’s product to enhance the
delivery and standard of care for its customers.

As a Head of Community and Outreach, Chan will be responsible for forming collaborations with stakeholders in the care delivery sector, with the key aim to reach out to more community segments that can benefit from Homage’s solution by working with public and private sector partners in Singapore and Malaysia. This includes cooperating with voluntary organisations to support lower-income segments, as well as exploring partnerships with insurance and corporate HR departments to cater to middle-income groups.

On the other hand, Mittal’s appointment as Chief Product Officer is deemed timely as Homage is emphasising the scaling up of its proprietary platform to provide a more user-friendly, end-to-end care management experience for families as well as its community and enterprise customers. He is responsible for further developing and scaling Homage’s product delivery – overseeing matters including product strategy and road mapping, product engineering and automation, management advisory and market expansion.

“Since launching our platform three years ago, we’ve been working closely with families and
aged care stakeholders in Singapore and Malaysia to see how we can improve our solutions to deliver better quality care for seniors,” said Gillian Tee, the CEO, and co-founder of Homage, as she further detailed a plan to reach more underserved segments of aged care.

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Prior to joining Homage, Chan’s experiences included areas of social innovation, community growth, and building brand strategies for the hospitality, travel, technology and finance sectors.

Chan is also the acting Founder and CEO of Project We Forgot – a community for caregivers to persons with dementia that provides locally-relevant support, knowledge, and access to services, and also a Steering Group member of the World Young Leaders in Dementia (WLYD), a global network of professionals that works across disciplines to develop and innovate dementia solutions.

Meanwhile, Mittal has held similar roles with numerous Southeast Asian startups, where he has helped to build a global travel marketplace and various fintech products.

In Q2 2019, Homage underwent beta testing of its Singapore-focussed e-commerce marketplace that is integrated into Homage’s app. The marketplace has essentials needed by caregivers; such as wheelchairs, walking aids, hospital beds, and adult diapers.

Next, the marketplace will be expanded to include more products in Q3 2019 and launches in Malaysia in Q4 of this year. The firm also has long-term plans to expand its services in more markets across Southeast Asia.

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Launched in 2016, Homage was founded by Gillian Tee and Lily Phang when they saw that
seniors require more personalised and holistic care that allows them to age with grace, control, and dignity.

Homage seeks to do so via its matching engine that pairs seniors with the best care professionals for their needs. By using the Homage app, family members can schedule, manage, and monitor care visits from anywhere, stay connected with the care professional, and get real-time information on the care their senior is receiving.
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