heymax, a Singapore-based fintech startup, announced the launch of its latest innovation, Card Maximiser, in partnership with Visa.

This feature, powered by the Visa Offers Platform (VOP), aims to revolutionise how individuals earn credit card rewards by ensuring consumers maximise every dollar spent. The VOP grants clients access to Visa transaction data of enrolled cardholders with their consent, allowing for enhanced loyalty and rewards programmes. By integrating with VOP, heymax can provide users with real-time rewards earning experiences, streamlining the process of managing and optimising credit card rewards.

In a press statement, Joe Lu, CEO and Co-Founder of heymax, highlighted the transformative potential of Card Maximiser: “Simplicity should not be at odds with high rewards. With security and privacy fully in our users’ control, the Card Maximiser is already helping our users build a healthier and more enjoyable relationship with their cards by automatically clarifying which transactions are eligible for bonus points and proactively tracking their monthly S$1,000 bonus spending cap, all with just a one-time step.”

Adeline Kim, Visa Country Manager for Singapore & Brunei, praised the partnership. Card Maximiser provides a seamless solution for cardholders to track and optimise their rewards across multiple Visa cards and bank portfolios. This collaboration enhances the financial management experience, ensuring cardholders can efficiently manage and maximise their rewards.

The heymax Card Maximiser is designed to assist consumers in seamlessly tracking their spending and optimising credit card rewards. This innovative feature gives cardholders comprehensive and real-time insights into their transactions and rewards accrual. Using the Card Maximiser, consumers can accelerate their reward accumulation, transforming everyday spending into significant benefits ranging from daily rebates to free dream vacations. The tool empowers users to maximise their rewards effortlessly, ensuring they get the most out of every transaction.

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The Card Maximiser prioritises security and ease of use. Utilising Visa’s secure network, consumers can link their Visa credit cards without compromising their card numbers, guaranteeing privacy and security. The tool offers real-time transaction tracking, providing an instant view of credit card transactions and eliminating the need for manual entry or synchronisation. With a clear understanding of how much is earned from each transaction, consumers can effortlessly monitor their progress towards reward goals, ensuring they never miss out on potential rewards.

Helping users achieve their dream holidays

Founded by a group of former engineers from Meta, heymax is a dynamic Singapore-based fintech startup focused on transforming how consumers manage and maximise their credit card rewards. The company’s innovative products, such as the Max Card, integrate all user cards and intelligently route transactions to ensure optimal rewards. This seamless approach simplifies credit card usage and enables users to accrue maximum benefits from their spending. heymax’s platform also features intelligent spend tracking and tailored recommendations, allowing users to earn “Max Miles” from over 400 brands, which can be redeemed on numerous airline and hotel rewards programmes, ultimately facilitating a free trip each year.

heymax has gained significant recognition in the startup community, being named in the TOP100 Growth Programme by e27. This programme, held with Echelon X at the Singapore Expo on May 15-16, provides Southeast Asian startups with regional visibility, funding opportunities, mentorship, and business matching programmes.

Selected from a competitive pool of applicants, these startups are well-positioned to innovate and significantly impact the Southeast Asian market. heymax’s inclusion in this prestigious list underscores its potential to reshape the fintech landscape and highlights its commitment to helping consumers optimise their credit card rewards.

“This partnership came from a shared vision between heymax and Visa to create greater ecosystem value for consumers, financial institutions, and businesses through innovative solutions. With the synergy between Visa’s extensive network and expertise in payments and heymax’s proprietary rewards algorithm, we saw the opportunity to empower consumers with unparalleled insights into their credit card rewards. Through heymax Card Maximiser, consumers have greater transparency and control over their financial choices,” explained heymax Product Manager Long Yin Luk in an email to e27.

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When asked about the prospect of similar partnerships in the future, he said the company planned to continue pursuing partnerships to create more rewarding experiences for consumers.

“One area of focus is collaborating with card issuers. By leveraging the infrastructure of heymax Card Maximiser, card issuers can effortlessly deploy targeted rewards for specific card transactions, incentivising increased card usage. Through such partnerships, we aim to unlock new avenues for consumer engagement and deliver even greater value to our users in a win-win situation,” he closed.

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Image Credit: heymax

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