Hari Vijayarajan
Hari Vijayarajan, CEO (Asia Pacific) of Singapore-based refurbished electronic devices marketplace Reebelo, has announced his departure after nearly ten years in the region’s startup ecosystem.
Vijayarajan, who joined Reebelo following leadership roles at Lazada and ONE Championship, shared news of his exit via a LinkedIn post last week.
His departure marks the end of a significant chapter in his career, during which he contributed to the growth and regional expansion of several high-growth startups across Southeast Asia and the wider Asia-Pacific region.
“It’s time for me to bid farewell to my incredible team at Reebelo in the coming weeks,” Vijayarajan wrote, reflecting on a decade-long journey that began when he returned to Singapore from the United States in 2015.
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At Reebelo, Vijayarajan played a pivotal role in the company’s growth story, helping the marketplace achieve EBIT profitability while continuing to scale revenue.
Under his leadership, the marketplace expanded its offerings beyond refurbished tech to include categories such as used fashion and refurbished sports gear, with a global footprint spanning Australia, New Zealand, Singapore, Malaysia, and Hong Kong.
In addition to overseeing commercial operations, Vijayarajan contributed across multiple business functions including HR, finance, legal, marketing, operations, and tech—experiences he described as “incredibly rewarding” in the fast-paced environment of a Series A startup.
“I leave with immense pride in the accomplishments we’ve achieved as a team,” he said.
Looking ahead, Vijayarajan shared that he has “no clear plans” for his next move—a first in his 22-year career. “This feels both daunting and liberating at the same time,” he wrote. Over the next few months, he plans to take time off to focus on personal growth, wellness, and family while exploring emerging interests such as artificial intelligence and coaching.
Vijayarajan also looks forward to attending his 15-year reunion at the University of Chicago Booth School of Business later this month.
Reebelo, founded in 2019, has grown into one of Asia-Pacific’s leading marketplaces for refurbished electronics and sustainable lifestyle products with backing from investors including Cathay Innovation, FJ Labs, and Antler.
No announcement has been made yet regarding Vijayarajan’s successor.
(An earlier version of the article mentioned Vijayarajan stepped down as Reebelo’s Chief Commercial Officer. The error is regretted)
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