Echelon X 2024 brought together the brightest minds, innovative startups, and industry leaders from across the APAC region. Together, they explored the future of technology and digital transformation. An important focus are this year was empowering businesses to navigate an increasingly AI-driven world. In fact, the event featured panel discussions, exhibitions, and workshops designed to spark collaboration and actionable insights. As a premier gathering for the tech ecosystem, Echelon X showcased cutting-edge solutions for a variety of challenges. It also fostered meaningful connections that drive growth and innovation in the digital age.
Among the standout organisations at Echelon X was Google Cloud, whose contributions underscored its pivotal role in driving innovation across APAC. Through thought leadership panels and hands-on support for startups, Google Cloud demonstrated its commitment to empowering businesses with transformative technologies. By providing targeted resources, Google Cloud positioned itself as an indispensable tool for many organisations.
e27 and Google Cloud’s synergy
In the rapidly evolving APAC tech ecosystem, e27 has emerged as a vital platform fostering growth and collaboration among startups, investors, and key stakeholders. With a well-established network spanning the region, e27 serves as a bridge between innovative entrepreneurs and the resources they need to scale their ideas. Its diverse community reflects the rich dynamism of the startup ecosystem. As a result, it provides unparalleled access to opportunities for partnerships, funding, and market visibility. By championing innovation and facilitating connections, e27 has solidified its role as a cornerstone of tech and innovation in APAC.
At the heart of this thriving ecosystem is Google Cloud. e27 and Google Cloud work together with a shared vision of empowering startups and SMBs to succeed in an increasingly AI-driven world. Google Cloud’s strategic collaboration with e27 brings transformative resources, such as the Google for Startups Cloud Program, to businesses seeking to harness the power of cloud and AI technologies. This program covers access to startup experts, Google Cloud and Firebase costs covered up to $200,000 USD (up to $350,000 USD for AI startups) over two years, technical training, business support, and Google-wide offers. Together, e27 and Google Cloud foster an inclusive and dynamic environment. As a result, they ensure that businesses across APAC have the tools, guidance, and networks to thrive in the digital economy.
Also read: How Globe Telecom used Google’s cloud-based services to empower its employees
Showcasing AI and Cloud Solutions at Echelon X
At Echelon X 2024, Google Cloud took center stage, highlighting its powerful AI and cloud solutions while emphasizing its commitment to empowering startups and SMBs in Southeast Asia. Through thought-provoking discussions and comprehensive startup support initiatives, Google Cloud showcased its ability to drive innovation and accelerate growth in the region’s rapidly evolving tech ecosystem.
One of the event’s most anticipated sessions was the panel discussion, “Responsible AI in Southeast Asia: How Do We Go About It?” featuring Jayotika Mohan, APAC Head of Startups & SMB Sales at Google Cloud. This session delved into the ethical and societal implications of adopting AI technologies in the region, sparking critical conversations about responsible AI integration. By addressing these pressing concerns, Google Cloud reinforced its reputation as a thought leader dedicated to fostering innovation that prioritizes societal well-being and ethical technology deployment.
Google Cloud’s Google for Startups Cloud Program also took the spotlight, offering startups unparalleled support to scale faster and smarter. One key benefit is access to cutting-edge AI tools, foundation models, and an open AI ecosystem. Further, it provides support for Web3 projects, enabling decentralized app development with minimal infrastructure concerns. Then, it has tailored resources and training to help startups build generative AI applications efficiently and responsibly. Finally, it provides cost optimization through Google Cloud’s serverless architecture and AI-powered recommendations.
These initiatives empower startups to turn data into actionable insights, enhance user experiences with AI-driven personalization, and reduce infrastructure costs—all while accelerating time to market.
Also read: Lytehouse improves workplace safety with AI-based video intelligence, teams up with Google Cloud
E27’s Continued Support for the Community
Google Cloud’s participation in Echelon X not only bolstered its visibility but also solidified its reputation as a key innovation enabler in APAC. By showcasing thought leadership and offering practical support for startups through the Google for Startups Cloud Program, it emerged as a trusted ally for businesses undergoing digital transformation. Its extensive network of experts, investors, and partners continues to empower the next generation of innovators, driving growth and innovation across the region. With its commitment to responsible AI adoption and advanced cloud solutions, Google Cloud is shaping the future of Southeast Asia’s tech ecosystem.
As Google Cloud deepens its engagement with the APAC region, it is doubling down on its efforts to support startups with cutting-edge AI/ML tools and robust cloud technologies. By expanding its market reach and amplifying its impact, Google Cloud is positioning itself as a cornerstone of innovation for a region ripe with opportunities. e27 remains steadfast in its commitment to supporting Google Cloud’s vision by fostering collaboration and creating opportunities to engage with the thriving APAC tech community.
Through joint initiatives, curated events, and knowledge-sharing platforms, e27 will continue to amplify Google Cloud’s presence and facilitate connections that drive growth. Together, e27 and Google Cloud are committed to unlocking new possibilities for startups and SMBs, building a vibrant, inclusive, and innovation-driven ecosystem in APAC.
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This article is produced by the e27 team
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