In the rapidly evolving world of artificial intelligence, the line between technology and consumer behaviour is becoming increasingly blurred as the former has a better understanding of what the customers want and how to meet it. At the forefront of this transformation is Glance AI, a new platform from Singapore-based consumer technology company Glance, backed by Google.

Launched earlier this year, Glance AI promises to reimagine shopping by moving beyond search-driven commerce into an era of inspiration-led discovery, where the “AI consumer” emerges as a central figure.

For years, online shopping has prioritised efficiency. Consumers search, browse, compare and, eventually, purchase. While effective, the process has often “lacked joy”. According to Mansi Jain, Senior Vice President of Glance AI, the company saw an opportunity to introduce creativity, fun and personalisation into the commerce experience.

“We started working on Glance AI almost 18 months ago. Generative AI had already disrupted search, and we believed commerce would be next,” she explained. “Shopping today is not meant for joy; it’s meant for efficiency. We believed that with generative AI, shopping could become fun, real-time, and deeply personal.”

Instead of relying on keyword searches, it allows users to discover AI-curated looks tailored to their preferences. Shoppers can take a selfie or upload an image, which the system transforms into a stylised visual world. Using advanced diffusion models and a live commerce layer, the platform generates personalised fashion looks and maps them to real, shoppable products from more than 400 global brands.

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A global launch with local ambitions

Glance AI launched globally in May on the Google Play Store and Apple App Store. The company has also struck a strategic partnership with Samsung in the US, introducing an integrated lock screen version of the app for Samsung users. This move expands its reach while embedding the shopping experience into consumers’ daily routines.

While fashion is the starting point, Glance has ambitious plans to expand into beauty, accessories, and travel later this year. Jain sees this as the beginning of a much larger journey. “For us, Glance AI is one of the largest AI commerce platforms globally,” she said. “We already have between one and 1.5 million users, most of them in the US, where we launched our beta. The consumer feedback has been phenomenal.”

Early adoption metrics suggest that Glance AI is striking a chord. On average, beta users in the US generate 18 images a day, each representing a personalised look. Almost 40 per cent of users then start a shopping journey by clicking on product links with 85 per cent of users return within a week to generate and engage with more looks.

Such engagement indicates more than curiosity; it signals a fundamental shift in how people want to shop. The AI consumer, as Glance describes, expects technology not only to meet their needs but to anticipate and inspire them.

In Southeast Asia, where adoption of new digital behaviours often outpaces Western markets, the company expects even stronger traction. Jain points to the region’s history of leapfrogging trends such as social commerce. “We believe consumers in Asia will adopt this even faster,” she said.

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Unlike many AI shopping experiments, Glance AI sees itself as more than just an app. The company has built what it calls an open architecture framework, allowing its software to integrate with different hardware ecosystems, from smartphones to telecom operators. This flexibility opens doors for wider distribution and ensures the platform is not confined to a single channel.

For brands, the proposition can be equally attractive. With more than 400 mass premium labels already integrated, Glance AI offers direct access to engaged consumers in a discovery-driven environment. The company works with brands on a revenue-sharing model, earning commissions on completed transactions.

Jain believes the AI-native approach will boost conversion rates for brands by delivering highly personalised recommendations. The target is ambitious: 1,200 to 1,500 brand integrations by year’s end.

The road ahead

By making shopping playful, creative and embedded in consumers’ digital lives, Glance AI aims to challenge long-standing conventions of e-commerce. The company’s early traction in the US, paired with its ambitions in Asia, positions it to influence how future consumers interact with products and brands.

At its core, Glance AI embodies the shift towards an anticipatory digital economy, one where consumers do not simply search for what they need but are inspired by what they never knew they wanted. As Jain puts it, “In the world of generative AI, shopping is becoming fun, real time and deeply personal. That is the story of Glance AI.”

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Image Credit: Glance AI

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