e27 has been dedicated to nurturing a supportive ecosystem for entrepreneurs since its inception. Our Contributor Programme offers a platform for sharing unique insights.
As part of our ‘Contributor Spotlight’, we shine a spotlight on an outstanding contributor and dive into the vastness of their knowledge and expertise.
In this episode, we feature Geraldine Pang, the Founder of Creative For More, a digital marketing agency using analytical solutions to solve business problems. She has a passion for AI and digital marketing, having worked with brands such as Popeyes, Maplestory SEA, Baskin Robbins, California Raisins, and TCC in Singapore.
Pang shares her personal and professional journey in this episode of Contributor Spotlight.
Thoughts, goals, and journey
Embarking on a freelancing journey, Pang gained hands-on experience in diverse digital marketing projects. Recognising the field’s immense potential, the seamless integration of tech, design, and writing became her passion, and the perpetual learning and adaptability in the industry kept her engaged.
“The ability to constantly learn and adapt on the job is what truly keeps me engaged and motivated. As my workload grew, I saw the necessity to scale my operations, leading to establishing my digital marketing agency, Creative For More,” she explained.
Looking ahead, Pang’s professional goals involve expanding and refining the services offered by her agency to better cater to the evolving needs of businesses in the digital landscape. She also aims to continue sharing her expertise and insights with a broader audience.
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Personally, she aspires to maintain a work-life integration that allows her to seamlessly blend her professional responsibilities with her personal life, fostering a holistic approach where her work and personal passions harmoniously coexist.
The driving force
Pang’s interest in becoming a contributor was piqued during Lynda’s PR course, where she gained valuable skills in storytelling and effective communication of her mission and ideas. She joined our Contributor Programme in 2022, publishing eight articles with over 8,000 content views.
She expressed her passion for writing: “During my time as an English literature major, I used to write extensively. Unfortunately, I had to put that passion on hold when I started working. Joining e27 as a contributor allows me to reignite my love for writing and share my insights and experiences with a broader audience. This is a fantastic opportunity to contribute to the e27 community, develop my storytelling abilities, and engage with a diverse audience.”
On evolving industry trends
Pang specialises in end-to-end funnel management, focusing on assisting small business owners. Her expertise includes establishing and optimising digital presence through effective marketing strategies, conversion-focused websites, and automation in social media campaigns and email marketing.
She notes, “One industry trend that I’ve been closely following is the increasing reliance on AI tools to enhance workflows, especially in content and image generation. AI-driven technologies like Midjourney and ChatGPT have revolutionised how businesses create and manage content, making it more efficient and cost-effective. For instance, AI-driven content generators can create blog posts, product descriptions, and social media captions, saving businesses valuable time and resources. Similarly, AI-driven image generation tools can help create custom visuals and graphics for marketing campaigns, reducing the need for expensive design work.”
Advice for budding thought leaders
For aspiring thought leaders, Pang’s top advice is to tailor content to the platform’s focus and audience. Thoroughly researching and ensuring contributions align with the platform’s interests and goals is crucial, as relevance is key to capturing attention.
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“Utilise AI tools such as ChatGPT to fact-check spelling and grammar, ensuring that your writing is error-free and polished, which enhances your credibility as a communicator. Consistency, relevance, and attention to detail are key factors in establishing yourself as a thought leader and successful contributor,” she adds.
Juggling too many things?
Balancing the demands of work, managing diverse businesses, and nurturing the personal life can be challenging, admits Pang.
“To be honest, I don’t think I’ve fully figured this out yet. It is still a work in progress! That said, to manage a delicate balance, I prioritise work-life integration, which allows me to seamlessly intertwine my professional responsibilities, contributing efforts, and personal pursuits. This approach enables me to find harmony in my daily routine while pursuing personal and professional growth simultaneously,” she said.
Staying in the loop
To stay informed, Pang actively engages in networking on platforms such as Launchpad, learns from thought leaders via YouTube and Masterclass, and subscribes to marketing and business news sources and webinars for weekly updates.
For those seeking insights into digital marketing and entrepreneurship, Pang recommends The Brand Gap by Marty Neumeier for brand strategy and design insights and Profit First by Mike Michalowicz for practical financial strategies.
“Stay curious and adaptable in the ever-evolving world of digital marketing and entrepreneurship. Embrace change, seek knowledge, and be open to new perspectives — these qualities will empower you to thrive in the dynamic landscape of our industry,” she concludes.
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Are you ready to join a vibrant community of entrepreneurs and industry experts? Do you have insights, experiences, and knowledge to share?
Join the e27 Contributor Programme and become a valuable voice in our ecosystem.
The post Geraldine Pang: Mastering digital success through expert marketing and AI insights appeared first on e27.