Indonesia-based virtual influencer and meta-human company Genexyz has secured US$1 million in seed funding led by East Ventures.
Emtek, MDI Ventures, Trinity Optima, and Massive Music also joined.
The company will use the funds to expand into Southeast Asia and develop more interactive technology to connect with relevant communities.
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Established in 2022 by Belinda Luis (CEO) and Christian Melvin (CPO), Genexyz aims to overcome the scalability and unpredictability of the physical limitations of influencers by creating meta-human IPs. These virtual influencers are the new celebrities, market makers and shakers, and content creators leading the way from Web2 towards the Web3 world. They are scalable for companies and brands and can work 24×7, much like robots.
The startup utilises data-driven systems to create custom DNA IPs, control the narratives, and quickly pivot when it comes to community engagement and strategic evolution of IPs based on the voice of the market.
Genexyz currently works in the B2B and B2C sectors. It has also ventured into the D2C segment through a collaboration with Lavcaca and Eatlah, offering a special menu called Sego Iwak Pitik Endog Asin, catering to fast food enthusiasts with a unique local flavour.
The firm has partnered with several renowned brands, including Bango, Tokopedia, Tiket.com, Ismaya Group, Nivea, Pepsodent, and Ujung Ujungnya Dangdut (UUD).
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Genexyz recently launched a male character with unique and intelligent traits reflecting his everyday life. This character will be reliable for various branding and educational purposes, supported by advanced and hyper-realistic technology.
It also plans to launch several new IPs.
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The image used in this picture is AI-generated.
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