Flux Series: Marketing Leaders is happening at the St. Regis in Jakarta, Indonesia, on 15 November 2023. Are you working in the field of marketing? Don’t miss out on this focused and curated event designed especially for marketing professionals!
Visit Flux Series: Marketing Leaders for more information! Read on to get discounted tickets.
When it comes to digital marketing, achieving sustainable growth requires a keen understanding of emerging trends. At the forefront of this evolution lies mobile attribution, a pivotal element in comprehending user behaviour and refining marketing strategies. As technology advances, the latest innovations in mobile attribution are reshaping the approach businesses take towards growth.
Mobile attribution is the process of identifying and analysing the origins of app installs or user actions on mobile devices. It offers businesses the capability to attribute conversions to specific marketing channels, campaigns, or advertisements, providing a vital guide for resource allocation.
Traditional attribution models, reliant on last-click attribution, are proving inadequate in the intricate mobile ecosystem. With multiple touchpoints across diverse channels, the industry has shifted towards more sophisticated attribution methods such as Multi-Touch Attribution, Algorithmic Attribution, Probabilistic Attribution, and more.
The role of mobile attribution in company growth
Mobile attribution plays an important role in optimising and economising ad spend, allowing businesses to identify the most effective marketing channels without having to spend more than they should. By understanding the ROI of each channel, marketers can refine and perfect their ad spend for maximum efficiency and effectiveness.
Also read: Learn how to implement AI technologies on the spot at Flux
Enhancing the user experience is another key aspect. Through a comprehensive understanding of user journeys, businesses can tailor strategies to improve the overall user experience. This includes personalised messaging, targeted campaigns, and enhanced user interfaces, contributing to increased customer satisfaction and retention.
Data-driven decision-making is empowered by the latest mobile attribution models, providing marketers with rich, granular data. This goes beyond simple click-through rates, enabling businesses to make informed decisions based on real-time information and market trends.
Challenges in the mobile attribution space
Navigating the mobile attribution space presents businesses with a myriad of challenges, and a notable hurdle is the persistent knowledge gap. The rapid evolution of technology and the ever-changing landscape of digital marketing contribute to a significant disparity in understanding and implementing effective mobile attribution strategies.
This knowledge gap exists at various levels, from small businesses grappling with the basics of attribution models to larger enterprises struggling to keep pace with emerging technologies. As a consequence, many organisations find themselves unable to leverage the full potential of mobile attribution, leading to suboptimal resource allocation, misinformed decision-making, and missed growth opportunities.
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The dynamic nature of mobile platforms and the continuous introduction of new devices and channels further compound the challenges within this space. Marketers often struggle to stay updated on the latest attribution methodologies and technologies, hampering their ability to make informed decisions. Bridging this knowledge gap requires concerted efforts in education and awareness, ensuring that businesses of all sizes have access to the insights needed to navigate the complexities of mobile attribution effectively.
As the industry continues to evolve, addressing this knowledge gap becomes paramount for organisations seeking to harness the true power of mobile attribution in their pursuit of sustainable growth.
Revolutionising growth: Harnessing the latest in mobile attribution
With the goal of helping bridge this gap and shed light on the different practical strategies needed to harness the full potential of mobile attribution among other disruptive technologies surrounding the world of marketing, e27 is launching Flux Series: Marketing Leaders.
With its keen focus on empowering today’s marketing leaders with AI-powered tools and technologies, Flux Series: Marketing Leaders serves as a curated, intimate, and focused gathering of top industry leaders to engage in active learning sessions, enabling access to in-depth knowledge and actionable insights that can propel sustainable growth and profitability for your brand.
Also read: Explore how AI is changing the way we market at Flux
Happening on November 15, 2023, at the St. Regis Jakarta, one of the conference’s most exciting features is a practical, growth-oriented, hands-on workshop on “Revolutionizing Growth: Harnessing the Latest in Mobile Attribution,” where participants will be able to access knowledge-based resources that they can apply on the spot.
Get to know this industry leader from Adjust
The workshop will be facilitated by no other than Tanya Sirikallaya Kongsawat, the Growth Lead for Indonesia & Thailand at Adjust, a leading mobile measurement platform. Tanya’s mission revolves around empowering marketers and app companies to gauge the impact of their marketing endeavours. She is dedicated to providing them with actionable insights derived from informed data, enabling them to make strategic decisions and foster effective business growth.
With nearly a decade of experience in the realms of online marketing, martech, and SaaS, she has had the privilege of collaborating with clients across diverse industries. Her enduring passion lies in exploring innovative solutions to address businesses’ challenges, fueling my drive to contribute meaningfully to their success.
Also read: This tech solutions provider is humanising AI through its unique approach
Of course, there is no better person to help facilitate this knowledge sharing than a representative from Adjust, an AppLovin (NASDAQ: APP) company, trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust’s powerful measurement and analytics suite provides visibility, insights and essential tools that drive better results.
Join Flux Series: Marketing Leaders
Join Tanya Sirikallaya Kongsawat and other industry leaders at the Flux Series and be a driving force in the AI-powered marketing revolution. To learn more about the event, you may visit the official Flux Series: Marketing Leaders page.
Get ready to embark on a journey that will not only deepen your understanding of AI-driven marketing but also equip you with the actionable insights needed to thrive in the dynamic world of modern marketing.
Join Flux Series: Marketing Leaders with discounted tickets here.
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