You know its a great week when one of your contributors returns after nine months and three new contributors join the bandwagon.

Well, this week they are discussing the future of AI, cultural transformation and policy making in the digital world.

Happy reading! And if you have counter perspectives to share, earn a byline by submitting a post.

The world of AI

The social dilemma: How Feed Flow AI is shaping the future of app engagement by Peng T. Ong, Managing Partner at Monk’s Hill Ventures

“The Netflix documentary The Social Dilemma highlighted the fact that a number of Silicon Valley tech companies are using Feed Flow AIs to monetise attention with many users being unaware.

For some companies, it is for the sake of corporate interests. Take a look at the social media platforms from the US, which tend to optimise for engagement to drive ad revenues. Meanwhile, platforms in China tend to drive direct revenues through methods like virtual gifting.

Indeed, the Feed Flow AI is a powerful lever for user engagement but this brings up the question of transparency. Are companies respecting users’ attention, privacy, and most of all, their free will?”

The dawn of creative AI: How this BLOCK71 startup is revolutionising the creative industry by Deon Tan, outreach executive at Block71 Singapore

“Despite the diversity, one thing remains the same: humans are the sole source of creative work – or so we arrogantly believe. What if I told you that AI can also play a part in the creative world?

Data scientists and researchers have grappled with the problem of natural language processing (NLP) for the longest time. With the continuous development of machine learning algorithms, AI has become smarter and sharper at understanding and reproducing human language. However, is AI smart enough to write original pieces that reflect a brand’s persona? Is there a limit to its linguistic creativity?

To learn more about the relationship between AI and creative copywriting, I had a chat with Joshua Wong, co-founder and CEO of Hypotenuse AI – an AI startup that employs machine learning to generate written content for e-commerce companies. Read on to find out how Wong plans to harness the power of AI to revolutionise the creative industry.”

Policy matters

ASEAN policies and developments that encourage blockchain investments by Kay Banzon, fintech and security enthusiast

“Investor interest is an important factor, but it is not going to be enough without counterpart actions from governments or regulatory bodies. In the absence of legislation or regulations that clarify the treatment of digital assets and blockchain-based transactions, tech startups that pursue blockchain applications in their business models cannot attract investors.

Investors will likely find it too risky to extend financial backing to companies that operate in markets where their businesses can face legal challenges.

ASEAN as a whole does not have specific policies related to blockchain and digital asset adoption. However, some member countries have introduced legislation or changes in their policies over the years in support of blockchain-based business models and innovations.”

How important is regulation for digital banks in India? by Elizabeth Barry, Finders global fintech editor

“Data from Finder shows that one in five Indians (roughly 184 million people) hold a digital bank account. A further 12 per cent of Indians plan to open a digital bank account in the next year, which will bring the total up to nearly 296 million people.

But while the growth in markets such as Asia, the UK, Europe and Australia have been bolstered by regulatory efforts of their respective governments, India’s digital bank market has largely grown without government help. It’s still not possible to get a digital bank licence in India, but there are 17 neobanks gathering funding and customers.

So, is the Indian market unique? Or will it need regulatory assistance to properly establish its digital bank market?”

All about growth

What metrics to monitor as a B2B SaaS company? by Minh Vu Hong, Investor @ Qualgro

“What are the key metrics you should be tracking to ensure right understanding of your business and sustained longevity of your company?

The following are definitions of the main B2B SaaS metrics you should be monitoring for your company in the context given above. Note that all these metrics can, and should, be tracked across various different levels: company level, product level, cohort level, customer group level, etc.

The purpose of this short article is to provide a common ground of notions and knowledge on SaaS metrics, based on the hundreds of SaaS companies we see and evaluate on a yearly basis at Qualgro.”

How can companies drive growth in a recession? by Mike Flache, entrepreneur and angel investor

“The fact is, real growth is simply impossible in some industries during a recession. Demand is almost at zero and global sales markets have collapsed. And what is made even more difficult during this pandemic and completely independent of the sales market: the procurement market and supply chains were/are completely interrupted in some cases.

In view of these extremes and looking back on my conversations, the question asked at the beginning of this article should first be answered by another question: How can companies drive growth in a recession? And only then to ask whether digital transformation can actually enable growth in times of crisis and beyond.”

Cultural transformation and digital transformation go hand-in-hand. Here’s how to get it right by Crystal Faith Neri, Marketing Manager, 10X Innovation Lab

“We live in a world where we are constantly meeting new people and exchanging ideas. With this comes the necessity of accepting others’ cultures and opinions.

It is important because to maximise the value we bring to a community, we must recognise our piece as a part of the bigger pie. Cultural transformation is an essential tool for all businesses to move forward in the working world.

Recently, 10X Innovation Lab had the pleasure of sitting down with Max Shkud, Head of Learning at Microsoft Silicon Valley. He walked us through understanding the basics of cultural transformation within a workplace, how to set yourself up for success in HR, as well as some thoughts about the coronavirus and opportunities for people working towards creating cultural change in the workplace.

In this article, we share with you his tips and tricks and that will get you to think critically about your role in your organisation.”

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