Have you ever found yourself wondering if robots will one day take over our jobs? The future is already here, and the rise of Artificial Intelligence (AI) is changing the job market in ways we never imagined.
From manufacturing to customer service, AI is making tasks faster, easier, and more efficient. It’s not just blue-collar jobs that are at risk; white-collar jobs are also feeling the heat as AI technology continues to advance and disrupt the job market.
So, buckle up and get ready for a wild ride as we dive into the fascinating world of AI taking over jobs.
Artificial Intelligence follows the general guidelines set by humans, but it also has the ability to chart its own course. AI can analyse customer data, anticipate customer behaviour, and even automate certain marketing tasks.
Our agency has been experimenting with OpenAI’s ChatGPT and has been blown away by AI’s progression. ChatGPT is trained in conversational engagement and can handle tasks such as solving mathematical problems, coding, creating content, summarising information, correcting errors, disputing false claims, and more. It’s time for us to consider the full potential of AI and explore ways to leverage it to enhance our business strategies and marketing efforts.
Moreover, AI not only has the potential to create new jobs but can also automate existing tasks performed by people. Instead of ignoring it, it’s important for people to start figuring out how to use it and implement it in their workflows to fulfil tasks faster and more efficiently. Staying ahead of the curve is crucial!
How we have optimised our standard operating procedures to utilise AI
Training AI based on providing detailed prompts on what is successful
We have begun to curate a content library of successful campaigns, articles, and social media posts to use as a point of reference for AI. This helps AI understand what works best for our clients and their target audiences. Following that, we can further train it with custom data to produce more relevant and successful campaigns for different industries and niches.
Also Read: How business leaders can utilise generative AI in employee communications
Experimenting and A/B testing different content frameworks
We use AI to create content based on various frameworks, such as storytelling, problem-solution, and benefits-driven approaches, and tailor it to our clients’ business needs. These frameworks range from AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solve), USP (Unique Selling Point), to Brand Story Arch framework and more.
Testing different content frameworks with AI also enables us to quickly create more engaging, relevant, and effective content that caters to the unique needs of different target audiences, ultimately leading to better marketing results and a competitive edge.
Drafting designs
Images are universally understood, making them an effective means of communication across different platforms, devices, and user interfaces. Additionally, AI art can produce any designs you want in a fraction of the time it would take a designer to complete them.
I am an avid user of Midjourney and have been using it to draw inspiration for design work. There is a bit of a learning curve, as you will need to familiarise yourself with the commands used to create images like changing the settings on quality, saturation, size, stylised values, and more. Once you master these, the possibilities are endless.
With Midjourney, you can also upload images as a part of a prompt to create emotional resonance and more relevant and accurate visual outcomes. This enables you to enhance complex ideas, emotions, and scenarios with greater ease and clarity.
It is exciting to learn about new innovations and market trends and I am looking forward to technological developments that can improve the way my agency operates.
–
Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic
Join our e27 Telegram group, FB community, or like the e27 Facebook page
Image credit: Canva Pro
The post From human to AI: Embracing change and thriving in the new world of work appeared first on e27.