Niv Della, a Filipino beauty and skincare products company operating under Colourette and Fresh Formula brands, has raised an undisclosed sum in seed capital from Foxmont Capital Partners.
The startup was founded by entrepreneur-turned-content creator Nina Dizon-Cabrera.
The firm utilises social and digital community-powered marketing strategies.
Colourette and Fresh Formula are gaining traction in the fast-growing D2C beauty and skincare category that has seen increased regional and global attention from investors.
Colourette is available on e-commerce platforms, including Shopee and Lazada.
Also Read: How technology can influence the beauty and cosmetics industry
The firm claims it has grown considerably in recent years while expanding its footprint across online and offline channels.
Nina Cabrera said that the confidence in grassroots beauty and cosmetics brands is growing rapidly alongside the rising demand for high-quality yet affordable beauty products.
The Philippines has emerged as the fastest-growing e-commerce industry in the world. The beauty and cosmetics industry’s young and tech-savvy population create a vast opportunity for homegrown beauty brands like Colourette to reach new heights and gain market share.
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