ROSS Digital, a Singaporean firm focusing on food & beverage robotics and automation, has secured fresh Series A+ funding of SGD4.2 (US$3) million led by F&B firm Fraser and Neave, Limited (F&N).
Existing investors Frasers Property and zVentures also joined the round, bringing its total funds raised since its inception in 2017 to SGD21.2 (US$15.3) million.
ROSS Digital will use the money to accelerate product enhancements, expand into Thailand and Malaysia, and scale the team.
The startup will partner with F&N to implement and distribute its suite of robotic, automation, digital and AI solutions in Southeast Asia, including its latest 5th-wave coffee robotic barista.
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F&N owns and distributes well-known brands, such as 100PLUS, F&N, F&N ICE MOUNTAIN, F&N SEASONS, F&N MAGNOLIA and F&N NUTRISOY. It claims it also runs one of the largest vending machine networks across Singapore and Malaysia.
Gavin Pathross, CEO and Founder of ROSS Digital, said: “Through this investment and strategic partnership, we believe that we will be able to leverage each other’s strengths to deliver phenomenal new market offerings for the more discerning GenZ consumers.”
Ross Digital is a food automation startup. The firm continues to expand, setting its footprints across Singapore. It also has clients in China.
In March 2022, ROSS Digital teamed up with Tiong Hoe Speciality Coffee, a leading speciality coffee chain in Singapore, to launch gastrobar with its latest 5th wave coffee robotic barista – The Super Manual (TSM) in Singapore. TSM aims to emulate the coffee-making skills of a veteran barista, including perfectly crafted latte art.
ROSS Digital has deployed 15 robotic arms in Southeast Asia, counting Martell, Timber+, Coffee & Toast, RazerCafe and a leading Singapore-based telco as its customers. ROSS Digital also targets to deploy another 40 robotic arms into the market.
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