e27 has been nurturing a supportive ecosystem for entrepreneurs since its inception. Our Contributor Programme offers a platform for sharing unique insights.
As part of our ‘Contributor Spotlight’ series, we shine a spotlight on an outstanding contributor and dive into the vastness of their knowledge and expertise.
In this episode, we feature Digital Strategist Felicia Theodorus. With over 10 years of marketing experience, she brings expertise in Singapore and Indonesian business law. Felicia has managed corporate marketing, created content, and built brands, with customer relations skills that boost company profits.
Thoughts, goals, and journey
Theodorus’s journey in the fintech industry began with an interest in revolutionising financial services through technology. She was drawn to fintech’s potential to make transactions more accessible and efficient. Her early experiences with B2B and B2C payment solutions, as well as mobile payment apps, solidified her passion and deepened her understanding of the industry’s complexities and impact.
Looking ahead, she seeks to contribute to the development and implementation of cutting-edge payment technologies that bridge traditional financial services with modern digital solutions. Particularly interested in exploring new markets and expanding fintech’s reach to underserved communities, she is committed to ensuring financial technology is inclusive.
On a personal level, Theodorus focuses on deepening her knowledge of emerging trends such as blockchain and AI-driven payment systems, believing that staying ahead of the curve is essential in this rapidly evolving industry.
She remarked, “I’m committed to maintaining a balance between my professional ambitions and personal growth, dedicating time to continuous learning and wellness to ensure that I remain resilient and innovative in the years to come”.
The driving force
Theodorus recently joined our contributor community and has been an exceptionally active member since joining last month. Her motivation to join stems from a deep desire to share insights and contribute to the dynamic conversation around technology, innovation, and entrepreneurship in Asia.
Also Read: Jeffrey Liu: Transforming fintech and democratising access to capital
“e27 has always been a platform that I respect for its dedication to fostering a vibrant tech ecosystem, and I saw this as an opportunity to give back to a community that has given me so much,” Theodorus said. “Becoming a contributor allows me to share my experiences and perspectives, particularly in fintech and digital payments, with a broader audience. I’m passionate about helping startups and entrepreneurs navigate the challenges of scaling in a rapidly changing industry.”
She added, “I’m motivated by the opportunity to connect with like-minded professionals and thought leaders through e27. It’s an incredible platform for collaboration and exchange, and I’m excited to be part of a community that’s shaping the future of technology in the region.”
Advice for budding thought leaders
Theodorus advises aspiring thought leaders and contributors that the journey is rewarding but demands a commitment to clear and impactful communication. Her key advice includes:
- Understand your audience: Knowing your audience’s values, needs, and challenges is crucial. Tailor your message to resonate with them for greater relevance and engagement.
- Be clear and concise: Prioritise clarity by avoiding jargon and using straightforward language, making your message more accessible and memorable.
- Develop a unique voice: Stand out by offering a unique perspective. Authenticity, driven by your personality and experiences, is key to connecting with your audience.
- Stay informed and curious: Stay on top of industry trends and cultivate a habit of continuous learning. This ensures your content is enriched with fresh insights.
- Practice active listening: Listen actively to others, whether in conversations or while consuming content, and think about how you can add value to the discussion.
- Engage and interact: Thought leadership is about engagement as much as broadcasting ideas. Respond to feedback and participate in discussions to refine your ideas and build a stronger community.
- Be consistent: Regular contributions are vital for credibility. Develop a content schedule and stick to it to build trust with your audience.
- Embrace feedback and adapt: Be open to feedback and willing to evolve. Thought leadership involves continuous learning and adaptation, so don’t hesitate to refine your style or approach based on constructive criticism.
Juggling too many things?
Theodorus believes that balancing work, contributions, and personal life requires clear priorities and effective time management. She sets boundaries, uses productivity tools, and automates tasks to stay organised.
Also Read: Maggie Po: Balancing purpose and passion in the evolving startup ecosystem
“Incorporating daily learning and self-care routines helps me grow while maintaining well-being,” she said. “I also delegate when possible and stay flexible, adjusting plans as needed to keep everything in harmony. This approach ensures I can manage my responsibilities while fostering both personal and professional growth.”
Staying in the loop
Theodorus relies on a multifaceted approach to stay updated in the fast-paced fintech industry, combining continuous learning, networking, and active engagement with industry-specific resources.
She recommends the following resources for staying informed about fintech:
Websites:
- Finextra
- TechCrunch (fintech section)
- Fintech Futures
- Crowdfund Insider
Reports:
- Deloitte Insights (Fintech)
- CB Insights (Fintech Reports)
- World Economic Forum (Fintech)
- Accenture (Fintech)
These resources offer up-to-date news, trends, and in-depth analysis in the fintech industry.
“I’d like to emphasise the importance of staying curious and adaptable in the ever-evolving fintech landscape,” Theodorus concluded. “The industry is continuously changing, driven by technological advancements and shifting consumer expectations. Embrace a mindset of lifelong learning and be open to exploring new trends and innovations.”
Take a look at her articles here for more information and perspectives on her expertise.
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