As an ecosystem platform designed the strengthen the global startup community through networks, fundraising, and awareness, e27 is dedicated to helping today’s innovators become tomorrow’s global powerhouses. We have spent 15 years doing this through a range of services: from providing access to tools and insights that empower founders to forging connections that enable partnerships between stakeholders, and even to driving up content to help effectively engage audiences.
With the Asia Pacific throbbing at the heart of e27’s vast global network, it is important for us to highlight and provide access to opportunities for entrepreneurs from the region and beyond. As such, we are proud to announce the latest feature that we believe can help entrepreneurs amp up their startups to get that much-needed boost: e27 PRO+!
Taking Pro a notch higher
e27 PRO+ operates under three fundamental areas:
- Branding and Awareness
- Lead Generation
- Fundraising
With its regional network spanning across the Asia Pacific and beyond, e27 has firmly cemented its position as a community builder in the global tech startup ecosystem. Furthermore, the organisation has built partnerships with some of the most reputable brands including VISA, ADB Ventures, SMU, MDEC, Enterprise Singapore, ICMG, and many more.
In the past two years, the team successfully launched the e27 Pro programme, a networking platform designed to help connect startups and investors for more meaningful business partnerships amid the ongoing COVID-19 pandemic. Providing access to top investors around the world, the e27 Pro programme now boasts as many as 140 diverse global startups ranging from e-commerce to healthtech.
Through Startup Connect, e27 has facilitated almost 10,000 connections between startups and investors, with two startups being able to bag multi-million dollar funding, namely logistics and supply chain company, iStore iSend, and SaaS recruitment solutions provider, X0PA. On one hand, iStore iSend raised US$5.5M in a Series B round, co-led by EasyParcel and Gobi Partners, while X0PA raised US$4.2M in a Series A round with XCEL NEXT Ventures.
They’re not the only ones enjoying this new platform. Travis Teo of Adzymic shared, “My cofounder and I really love this initiative, allowing us to connect with investors whom we had difficulty reaching. The connect rate is also more than our expectation, especially during this period.” Similar sentiments were echoed by Workbean’s Neil Rojas who explained, “The platform makes it easier to identify which investors to reach out to because data is presented in a way where we can easily filter things such as funding stage, markets, funding amount. The ease of reaching out to start a conversation is very valuable for us.”
While this endeavour has been a real game-changer, the e27 team believes that with access to extra tools, there is still so much more that can be accomplished.
What is e27 PRO+
More than the already proven fundraising feature that has helped startups connect, gain feedback, and discuss potential investment opportunities, e27 PRO+’ slew of new tools are here to help bolster companies beyond their fundraising journeys.
The new programme comes with a branding and awareness boost that helps shine a spotlight on the brand and amplify its presence in the startup ecosystem. e27 PRO+ achieves this by positioning startup founders as thought leaders, as a go-to entity in their respective verticals, and generally raise brand awareness.
This is packaged through e27’s media arm — connecting companies to relevant audiences and allowing them to discuss matters that they find most important. This media feature is broadcasted across e27’s 750,000 average monthly sessions, 150,000 registered users, and 71,000 newsletter subscribers. The team will also be featuring brand content across all relevant social media platforms such as Facebook, Linkedin, and Twitter.
Moreover, e27 PRO+ also helps companies improve lead generation by facilitating engagements and bridging the gaps between the parties — to educate, establish a foundation of trust, and nurture a pipeline for potential business opportunities. Apart from the newsletter banner ad placement and the social media feature, e27 PRO+ achieves this by highlighting brands through a special widget featured on the e27 website as by hosting a full webinar session dedicated to that company and its expertise.
As for fundraising, e27 PRO+ enables startup founders to build comprehensive startup profiles on the e27 platform, coupled with the connection dashboard to manage conversations with active investors. Not only does this help both startups and investors reach each other more efficiently, but it also streamlines the process of going back and forth to learn about each other’s important fundraising details (e.g. fundraising stage).
These are only some of the amazing and exclusive improvements that come with the e27 PRO+.
How e27 PRO+ can amp up your startup journey
All these things sound great. But how can these exclusive e27 PRO+ features truly and tangibly impact your startup growth? For starters, the platform caters to your startup needs on an end to end basis. From building brand awareness to establish your presence in the ecosystem, to generating leads that can help you meet and sustain your business goals, to fundraising that can help your company grow and scale globally.
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Of course, founders can go about these three crucial aspects of a startup journey on their own, but what e27 PRO+ does is collate them under one convenient platform. Through this, startups are able to save important time and resources that may as well go to day to day operations.
With e27’s mission to become a catalyst for a stronger and more vibrant startup ecosystem not only in APAC but across the world, e27 PRO+ is further strengthens the team’s commitment to its mission. If you are a startup that believes in the same values of enriching connections and building partnerships, visit us at e27.co.
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