Ex-Chope VP Cassandra Ong launches remote-based marketing consulting firm OtterHalf

Cassandra Ong, former Growth and Marketing Lead at Tripadvisor, Chope and Foodpanda, has launched the remote-based global marketing consulting firm OtterHalf.

OtterHalf aims to help growth-stage tech businesses with its consulting solutions.

The team behind OtterHalf has over ten years of combined experience in marketing and design within the tech industry and has executed over 100 digital marketing campaigns and partnerships for tech companies, including foodpanda, Chope and Tripadvisor.

Also Read: Echelon: How female leaders shape our tech startup ecosystem

Ong understands the growing demands of startups and also has the practical execution skills to deliver. She brings over 12 years of experience in the field of marketing and global partnerships to technology businesses around the world and has led multiple marketing and global partnership teams during her time as the Head of Marketing at foodpanda and Chope, and the Senior Growth and Marketing Manager at Tripadvisor.

“Inspired by the playful, carefree and fun-loving otters, OtterHalf, a pun played on the phrase ‘other half’, was established with the motto of being fun yet reliable team players who clients trust. Having been founded by a team that was laid off from our previous company, we strongly believe in bridging the gap in marketing expertise for tech businesses facing hiring freezes and layoffs while still striving to achieve their business objectives,” said Ong.

Founded in April 2023, the digital marketing agency aims to inspire businesses to attain sustainable growth through a blend of creativity and exceptional execution. OtterHalf offers a diverse array of services, including comprehensive hourly consulting, meticulously planned project-based campaign launches, and the invaluable option to serve as a fractional marketing team for businesses.

OtterHalf has successfully secured Tour de France Singapore and REFASH, a Carousell group company, as their initial clients.

—

Fundraising or preparing your startup for fundraising? Build your investor network, search from 400+ SEA investors on e27, and get connected or get insights regarding fundraising. Try e27 Pro for free today.

The post Ex-Chope VP Cassandra Ong launches remote-based marketing consulting firm OtterHalf appeared first on e27.