In today’s data-driven landscape, businesses face an overwhelming influx of information from every direction. This flood of data can obscure what truly matters for strategic decision-making, especially as companies navigate shifting consumer behaviours and heightened expectations for rapid, data-backed decisions. The pressure is on leaders to remain agile and informed, but limited time and resources often make it difficult to process data effectively and spot actionable insights quickly.

But this challenge can be tackled using AI as proposed by Singapore-based EVOV AI.

With its ability to process vast datasets quickly, AI can identify trends, offer predictive insights, and generate decision-ready recommendations. For marketers, this means moving from a reactive stance to one that is anticipatory and strategic.

“Our focus is on helping marketers and business owners get the most out of video content, which is becoming essential for brands across all industries. Many marketers struggle to understand what works, adapt to the rapid pace of trends, and accurately measure their campaigns’ impact,” says Dr Yi Chenyu, CEO at EVOV AI.

“Our platform is designed to address these issues by giving marketers real-time, cross-platform insights and recommendations they can act on. What makes EVOV AI unique is its multimodal AI engine, predictive modelling, and explainable recommendations.”

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The team works with a diverse range of users, including marketing teams from established brands and smaller, emerging brands aiming to grow their online presence. To reach these audiences, they use a freemium model that allows users to try the platform with essential features before upgrading if they find value.

They also collaborate with marketing agencies and influencers to promote and showcase the benefits of EVOV AI. Digital marketing is another key part of their strategy, utilising SEO, SEM, and social media marketing to reach a wider customer base.

Executing their growth plan

The founding team of EVOV AI brings together expertise in AI, data science, and business. As the lead AI researcher, Dr Yi holds a PhD in deep learning and video analytics, while Chance Fu, the company’s tech lead and former tech lead at Thales, is a skilled full-stack developer with a strong background in big data.

Software architect Danny Zhang contributed to developing the TikTok Live Data Platform, and business manager Isaac Wu is a serial entrepreneur with experience in scaling tech companies.

Additionally, Prof. Li Haoliang, an AI expert, serves as an advisor. Currently, the team comprises eight passionate members across AI, engineering, and business.

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The startup is currently self-funded by the founding team and supported by university and government grants. It is actively looking for a seed funding round to accelerate growth through product development, talent acquisition, and marketing.

EVOV AI is one of the startups that participated in the L’Oréal Big Bang Beauty Tech Innovation Program; Dr. Yi believes that the experience has been “incredibly beneficial” for the company.

“It has given us the chance to showcase EVOV AI’s capabilities to a broader audience in the beauty sector, which is a key market for us. We have also had the chance to connect with industry leaders and get direct feedback on our platform,” he says.

“Participating in this programme is a huge validation of what we are doing, and it is helping us build the credibility we need to approach the big brands. Our goal is to establish partnerships with more beauty brands and continue refining our solutions to fit industry-specific needs.”

When asked about their plans for 2025, Dr. Yi said that it would be “an ambitious” year.

“First, we are working on an AI-powered video marketing agent that will guide marketers from the idea stage all the way to execution, making the entire process easier and more efficient. We are also planning to expand into new industries such as F&B and e-commerce, which are a natural fit for our platform,” he explains.

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“Geographically, we want to extend our reach into other parts of Asia, such as Hong Kong. We also plan to reach other markets in Oceania and North America. And, of course, as we grow, we will add to our team to ensure we can support our expanding client base. It’s going to be an exciting year!”

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Image Credit: EVOV AI

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