In a rapidly evolving world, the challenges faced by families and children have become increasingly complex. As technology advances and societies change, the role of parents as educators and mentors has taken on new dimensions.

To address these pressing issues and build a thriving community, Fammi, an Indonesia-based startup, was born. Fammi strives to create a strong and interconnected community that values lifelong learning and personal growth.

For this article, I sat down with one of the startup’s Co-Founders to delve into the inspiration behind its inception, its innovative approach to addressing parent-child issues, and its vision for transforming parenting and education in Indonesia.

Addressing impacts of mental health on academic success and overall well-being

Fammi’s roots lie in the shared struggles of its Co-Founders — Muhamad Nur Awaludin, Robi Tanzil Ganefi, and Henny Irniawan. From long-distance relationships to bullying and mental health challenges, they experienced firsthand the obstacles faced by families in modern society. Their realisation that these issues were not isolated to them but affected countless others inspired the birth of Fammi.

Mental health disorders have emerged as a pressing global crisis, with a significant impact on academic success and overall well-being. In Indonesia, these challenges are particularly pronounced among school children. According to a recent study, about a third to a half (37–53 per cent) of undergraduate students in Indonesia reported high-stress symptoms, 25 per cent experience depression and 51 per cent experience anxiety.

Fammi’s cutting-edge solutions cater to diverse parenting and education needs. Seamless integration of education and mental health services facilitated communication with schools and teachers, and affordable pricing options further set Fammi apart from other edutech startups in Indonesia.

Personalised consultations and support from qualified professionals and peers address specific concerns, ensuring parents feel supported and confident in their role. From AI-driven knowledge-based consulting to gamified learning resources, the platform maximizes the effectiveness of its resources.

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Supporting parents’ mental well-being and fostering a community for lifelong learning

Fammi’s CARE Approach, centred around Consult, Assess, Re-Learn, and Empower, addresses mental health issues as an ongoing process. By raising awareness, understanding support needs, and providing personalised resources, Fammi helps parents manage their mental well-being effectively. Digital counselling and additional self-care resources contribute to a positive and nurturing family environment.

Fammi’s vision revolves around fostering an interconnected community that values lifelong learning and personal growth. By providing dedicated community forums, expert-led webinars, and interactive tools, Fammi encourages parents to connect, learn from each other, and share experiences. The platform emphasizes continuous learning, empowering parents on their journey of personal growth.

Fammi recognises the crucial role parents play in a child’s development and offers a holistic solution that integrates education and mental health support. By providing accessible mental health services, expert guidance, and resources, Fammi bridges the gap between parents and children, fostering understanding and empathy within families. This comprehensive Edu-Health CARE platform equips parents with the tools they need to support their children’s success and well-being.

The startup’s comprehensive and tailored social learning platform empowers parents through education, personalised guidance, and community support. Educational content, expert-led workshops, and webinars enable parents to learn new strategies to improve their relationships with their children.

To support parents in their role as educators, Fammi collaborates closely with schools and teachers. Resource sharing, professional development workshops, facilitated communication channels, and feedback integration strengthen the partnership between home and school environments.

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Fammi’s vision for the future

As the Co-Founder and CMO of Fammi, Irniawan envisions a transformative future where every child has equal access to quality education and nurturing guidance. “Fammi aims to build a vibrant community that empowers parents, educators, and experts to collaborate, share insights, and create innovative approaches to parenting and education. Leveraging technology, data-driven insights, and a sense of belonging, we seek to shape a brighter future where every child thrives, and every family is supported,” she shared.

Fammi’s journey as an Indonesia-based startup is rooted in a shared passion for overcoming family life challenges. By providing a comprehensive and tailored social learning platform, Fammi empowers parents with effective strategies and mental health support.

Through collaboration with schools and teachers, Fammi strengthens the partnership between home and school environments. Driven by a vision of transforming parenting and education, Fammi is poised to make an indelible impact on families, children, and communities across Indonesia, shaping a future where every child thrives, and every parent feels empowered.

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Image credit: Fammi

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