During the roundtable in Singapore, held in partnership with e27, participants shared numerous real-world examples of successful customer engagement campaigns from different companies, sparking candid responses and experiences from everyone in attendance.
Braze is a leading comprehensive customer engagement platform that facilitates interactions between consumers and their favourite brands. Founded in New York City, the platform recently hosted an exclusive roundtable session in Singapore. It brought together top industry leaders from prominent tech companies. The discussions focused on the evolving landscape of customer engagement. Accordingly, it highlighted trends that are shaping the customer journey in an increasingly digital world.
The roundtable was a dynamic exchange of ideas among participants from a diverse array of companies, spanning e-commerce to game development. Attendees shared their experiences, challenges, and innovative strategies to connect with customers. From leveraging AI for efficient management of resources to navigating the best practices for creating data-driven strategies that deliver real, measurable results, the conversation covered a wide range of topics that are reshaping how tech companies approach marketing.
Find out more about Braze and the roundtable discussion in Singapore below!
Braze is Fostering Connections for a Meaningful Customer Journey
Braze specialises in delivering personalised marketing interactions for businesses. It is driven by a passion for fostering meaningful connections between consumers and their beloved brands. With Braze, global brands can ingest and process customer data in real-time. As a result, this enables them to orchestrate and optimise contextually relevant, cross-channel marketing campaigns while continuously evolving their customer engagement strategies.
The company’s success can be attributed to its commitment to innovation in the customer engagement space and its emphasis on real-time interaction capabilities. Braze allows brands to deliver messages based on user behaviour and preferences, helping to create a more personalised and impactful experience. The platform provides a unified dashboard that centralises customer data, enabling marketers to efficiently analyse and optimise their campaigns. It also integrates well with popular data and marketing tools, allowing brands to create seamless experiences without major technical overhauls.
Also read: Should customer journey be personalised in the age of automation?
Braze Partners with e27 for a Roundtable in Singapore
Braze has been expanding its presence in Southeast Asia. Specifically, it has been assisting brands in the region to enhance customer journeys through highly personalised, data-driven interactions. The company is dedicated to equipping businesses across various industries, including e-commerce, fintech, travel, and media, with the tools needed to create deeper, more dynamic customer journeys. During the roundtable in Singapore, held in partnership with e27, participants shared numerous real-world examples of successful customer engagement campaigns from different companies, sparking candid responses and experiences from everyone in attendance.
Distinguished attendees included:
- Amy Bell, Founder and CMO – The Meat Club
- Aparna K, Head of Client Success – Rewardz
- Assaf Cohen, COO – Mighty Bear Games
- Benjamin Jun Tai, former Head of PR and Comms – Syfe
- Boon Kgim Khur, CTO – Hashmeta Group
- Emily Yu Xian, Marketing Manager – discovermarket
- Nicole Poon, COO – Shopmatic
- Jonathan Teo, Head of Marketing – Aftershock PC
- Violet Lim, Co-founder and CEO – Lunch Actually
Also read: The essentials of mapping a customer journey across digital assets
Delivering Impactful Experiences with Braze
The Braze roundtable event in Singapore underscored the increasing significance of customer engagement and the power of collaboration in marketing. Through thought-provoking discussions and shared insights, industry leaders acquired fresh perspectives on how to connect with their audiences in meaningful ways.
As Braze continues to innovate and expand its presence in Southeast Asia, it is clear that the company is not only empowering brands to adapt to a rapidly evolving landscape but also fostering an ecosystem where brands and consumers can thrive together. Braze is leading the way to equip businesses in the region to deliver personalised, impactful experiences that resonate with their customers and drive long-term loyalty.
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This article is produced by the e27 team.
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