EMERGE Group
EMERGE Group, a Singapore-based commercialisation partner for brands and content creators, has secured US$2.2 million in a seed funding round.
The round was jointly led by Farquhar Venture Capital and Arcane Group, with participation from Blockcrafter Capital. Angel investors Victor Lai and Yuen Wong, the founder of LABS Group, GEMS Esports, and Bitmart managing partner, also joined.
The funds will be used in EMERGE Group’s two primary business units, EMPLIFIVE and EMPOWER, as it expands further in Southeast Asia. The two units will develop new commercialisation options to resolve different root problems faced by content creators, brands, and other stakeholders in the marketing and advertising industry.
The company also collaborates with Mastercard as part of the Mastercard Start Path Emerging Fintech programme.
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EMERGE Group was established in 2020. It has established a network of top e-sports teams and gaming influencers and has worked with multiple brands to fulfil their business objectives. It claims to have over 580 million audiences through its network of thousands of content creators and players from renowned e-sports teams, including Bren Esports, Talon Esports, Boom Esports, and more.
The group claims it has achieved over US$2 million in revenue and amassed renowned e-sports teams worldwide to work with them as their preferred commercialisation partner.
“As we have identified various top-notch and innovative organisations to back under our portfolio, we can see the enormous potential that EMERGE Group can grow in key markets,” said Neil Su, Managing Partner of Arcane Group.
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