Dear reader,
The Indonesian government’s decision to block the Temu app is a bold step in safeguarding the interests of local micro, small, and medium enterprises (MSMEs).
By preventing foreign platforms like Temu, which directly connects overseas manufacturers with Indonesian consumers, the Ministry of Communication and Informatics is addressing the growing concern over unfair competition faced by local businesses.
Minister Budi Arie Setiadi’s move sends a strong message that the government prioritises the sustainability of its domestic economy, particularly the MSMEs that are the backbone of Indonesia’s economic growth.
Temu’s business model, similar to that of Shein, bypasses local businesses and creates an uneven playing field. Offering products from foreign manufacturers at lower prices undercuts local producers and threatens the livelihoods of millions of Indonesian MSMEs, especially in regions known for their craftsmanship like Tasikmalaya and Pekalongan.
This intervention reflects Indonesia’s broader strategy to control the digital marketplace and protect local industries from the encroachment of global e-commerce giants.
As digital markets evolve, this regulatory stance is critical to ensuring that technology does not undermine local economies, while supporting innovation that benefits both consumers and domestic enterprises.
Sainul
Editor.
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