As technology continues to reshape traditional financial services, embedded finance has emerged as a key enabler, allowing businesses to seamlessly integrate financial products and services into their existing offerings.
As part of e27‘s flagship conference, the Echelon X keynote speech titled ‘Moving Together in the SEA Ecosystem through Opportunities in Embedded Finance’ revealed the transformative potential of embedded finance in Southeast Asia’s dynamic business landscape from speaker Siddharth Ravichandran, Group CTO at BigPay, a free money app with a global-use card.
The talk explored how embedded finance is revolutionising industries in Southeast Asia, presenting real-world examples of businesses integrating financial services into their platforms. It highlighted the benefits of this model, such as enhanced customer experiences, new revenue streams, and improved customer retention.
The talk also explored Ravichandran’s work at BigPay, highlighting new product offerings that enhance the embedded finance sector. He claimed BigPay offers the best exchange rates, tracks and categorises expenses, and facilitates local and international transfers, making budgeting and money management easy.
Ravichandran also addressed the challenges and potential solutions, emphasising the need for strategic partnerships and regulatory collaboration to fully realise the transformative power of embedded finance in the region.
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