E-commerce Evolution: Success Stories from the Philippines and the Next Horizon for Entrepreneurs
The Echelon Philippines 2024 panel titled ‘E-commerce Evolution: Success Stories from the Philippines and the Next Horizon for Entrepreneurs’ featured Phoebe Fontanilla, Senior Associate at Gobi-Core Philippine Fund (Gobi Partners), as moderator, with key insights from panellists Macy Castillo, CEO and Co-Founder of Enstack; Vishal Salunkhe, Vice President and Head of Commercial at Carousell; and Dennis Velasco, CEO and Founder of Prosperna.
The discussion offered a comprehensive look at the evolution of e-commerce in Southeast Asia and the unique opportunities emerging in the Philippines.
The panelists shared insights into growth strategies that have propelled startups in the region, emphasising the rising importance of direct-to-consumer (D2C) models, live streaming, and social commerce in capturing new audiences. With the e-commerce sector still far from saturated, the speakers identified promising areas for growth, particularly as digital solutions evolve to meet the unique needs of local markets.
Also Read: Echelon Philippines 2024: The power of collaboration – corporates and startups join forces
Key challenges in logistics, payment gateways, and customer acquisition were also addressed, with the panel agreeing on the importance of an integrated approach to payments and shipping for smoother consumer experiences.
The discussion closed with forward-looking perspectives on how AI and automation could further reshape e-commerce in the Philippines, creating new efficiencies and opening up additional pathways for growth. The consensus was that while obstacles remain, the sector is on a strong trajectory, offering ample room for new entrepreneurs to enter and thrive.
Watch the session video above to learn more about these insights and the strategies shaping the future of entrepreneurship.
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Missed Echelon Philippines this year? You can now catch the recorded sessions on demand, showcasing insights from leading startup experts, visionary entrepreneurs, and forward-thinking investors from the Philippines and Southeast Asia, all geared toward driving the next phase of growth. And stay tuned—more videos are coming soon!
Watch Echelon Philippines and ECX here.
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