Softlanding into Southeast Asia’s Markets via Key Startup Nodes and Hubs
At Echelon Philippines 2024, a panel titled ‘Softlanding into Southeast Asia’s Markets via Key Startup Nodes and Hubs’ examined strategies for startups aiming to enter and expand in Southeast Asia’s dynamic markets.
Moderated by Richard Ker, Chief Storyteller and Founder of RK Digital, the session featured insights from Alan Cheah, Country General Manager for Malaysia and Philippines at CARSOME; Anna Melissa Nava, Co-Founder and CEO of 1Export; and Patrick Lim, CEO of ACE.SG.
Panelists highlighted the strategic advantages of key startup nodes across Southeast Asia, each with distinct resources and ecosystems that can support new market entrants. The rapid expansion of Southeast Asia’s digital economy presents substantial growth opportunities, especially in populous markets like Indonesia and the Philippines.
Also Read: Echelon Philippines 2024: The next horizon for e-commerce entrepreneurs
Successful entry strategies, according to the speakers, involve a strong understanding of local cultures, the establishment of local partnerships, and careful consideration of regulatory requirements.
The discussion underscored the value of tapping into local networks—such as industry associations, investor communities, and professional services—to facilitate smooth market integration. By building relationships with local stakeholders and leveraging government support, startups can overcome initial barriers and establish a stronger foothold. The panelists agreed that, with careful planning and strategic alliances, Southeast Asia offers fertile ground for startups to scale and succeed.
Watch the session video above to learn more about these insights and the strategies shaping the future of entrepreneurship.
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Missed Echelon Philippines this year? You can now catch the recorded sessions on demand, showcasing insights from leading startup experts, visionary entrepreneurs, and forward-thinking investors from the Philippines and Southeast Asia, all geared toward driving the next phase of growth. And stay tuned—more videos are coming soon!
Watch Echelon Philippines and ECX here.
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