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Echelon Philippines 2024: Growsari’s ER Rollan on transforming the Philippines’ retail landscape

Strategic Evolution: Growsari’s Scaling Towards Sustainable and Impactful Growth

At Echelon Philippines 2024, Lionel Belen, Executive Vice President of First Asia Venture Capital Inc., moderated a fireside chat with ER Rollan, CEO and Co-Founder of Growsari, focused on how Growsari is addressing last-mile distribution challenges across the Philippines. Growsari’s mission is to empower the country’s one million sari-sari stores, providing logistics, digital payment options, and credit access to bring growth opportunities to these small retailers.

Currently, Growsari serves 200,000 stores, with 100,000 active users weekly, moving half a billion dollars in products and facilitating US$700 million in payments and loans each year. Rollan highlighted the substantial 15-25 per cent profit margins these stores achieve, emphasising Growsari’s commitment to both execution excellence and financial inclusion. By building essential infrastructure, Growsari seeks to further expand its services and offerings, helping these stores become more resilient, competitive, and sustainable.

Also Read: Echelon Philippines 2024: Christina Cai of Lydia.ai on revolutionising insurance with AI

Through its continued focus on logistics and financial solutions, Growsari envisions a future where sari-sari stores play an even greater role in the Philippine economy, with enhanced capabilities to meet the needs of local communities. This ongoing support reflects Growsari’s commitment to transforming sari-sari stores into empowered hubs of economic activity.

Watch the session video above to learn more about these insights and the strategies shaping the future of entrepreneurship.

Missed Echelon Philippines this year? You can now catch the recorded sessions on demand, showcasing insights from leading startup experts, visionary entrepreneurs, and forward-thinking investors from the Philippines and Southeast Asia, all geared toward driving the next phase of growth. And stay tuned—more videos are coming soon!

Watch Echelon Philippines and ECX here.

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